--- title: "Markedspladsernes billedregler i tal (2026) | Herofab" description: "Hvilke markedspladser kræver helt hvide, kvadratiske eller stående billeder, deres filgrænser og zoomstørrelser: optalt fra 76 officielle markedspladssider." url: https://herofab.app/da/guides/marketplace-image-statistics language: da updated: 2026-11-06 --- # Markedspladsernes billedregler, i tal. Hvad 76 markedspladser offentliggør om produktbilleder, optalt fra deres egne sider og tjekket 24. september 2026. Ved hvert tal står de markedspladser, det bygger på. Fri til genbrug under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). Kilde: Herofab (herofab.app). ![Par polerede guldfarvede huggie-hoops på hvid baggrund](https://herofab.app/img/ex/hoops-white-1100.webp) Lavet med Herofab · Packshot-studie ### 28 28 af 76 markedspladser har en baggrundsregel for hovedbilledet; 5 af dem kræver helt hvid (RGB 255, 255, 255). [Amazon](https://herofab.app/da/guides/amazon-product-image-size) (RGB 255) · [Walmart](https://herofab.app/da/guides/walmart-product-image-requirements) (RGB 255) · [TikTok Shop](https://herofab.app/da/guides/tiktok-shop-product-image-requirements) (RGB 255) · [Kaufland](https://herofab.app/da/guides/kaufland-product-image-requirements) · [OTTO](https://herofab.app/da/guides/otto-product-image-requirements) · [Galaxus](https://herofab.app/da/guides/galaxus-product-images) · [Shopee](https://herofab.app/da/guides/shopee-product-photos) · [Allegro](https://herofab.app/da/guides/allegro-product-image-requirements) · [Hood.de](https://herofab.app/da/guides/hood-image-requirements) · [CDON](https://herofab.app/da/guides/cdon-image-requirements) · [Fyndiq](https://herofab.app/da/guides/fyndiq-image-requirements) · [Cdiscount](https://herofab.app/da/guides/cdiscount-image-requirements) · [Ricardo](https://herofab.app/da/guides/ricardo-image-requirements) · [Heureka](https://herofab.app/da/guides/heureka-image-requirements) · [GLAMI](https://herofab.app/da/guides/glami-image-requirements) · [Best Buy Canada](https://herofab.app/da/guides/best-buy-canada-image-requirements) · [Facebook & Instagram Shop](https://herofab.app/da/guides/facebook-instagram-shops-image-requirements) · [Miinto](https://herofab.app/da/guides/miinto-image-requirements) · [Vestiaire Collective](https://herofab.app/da/guides/vestiaire-collective-photo-requirements) · [Tokopedia](https://herofab.app/da/guides/tokopedia-product-image-requirements) · [Tiki](https://herofab.app/da/guides/tiki-product-image-requirements) (RGB 255) · [Coupang](https://herofab.app/da/guides/coupang-product-image-requirements) · [Newegg](https://herofab.app/da/guides/newegg-product-image-requirements) · [Wolf & Badger](https://herofab.app/da/guides/wolf-and-badger-image-requirements) (RGB 255) · [Falabella](https://herofab.app/da/guides/falabella-image-requirements) · [Fruugo](https://herofab.app/da/guides/fruugo-image-requirements) · [OnBuy](https://herofab.app/da/guides/onbuy-image-requirements) · [ZALORA](https://herofab.app/da/guides/zalora-product-image-requirements) ### 8 8 offentliggør, hvor meget af billedet produktet skal udfylde. [Amazon](https://herofab.app/da/guides/amazon-product-image-size): mindst 85 % · [Google Shopping](https://herofab.app/da/guides/google-shopping-image-requirements): 75 %–90 % · [Zalando](https://herofab.app/da/guides/zalando-image-guidelines): ≈ 80 % · [Mercado Livre](https://herofab.app/da/guides/mercado-livre-product-photos): ≈ 95 % · [CDON](https://herofab.app/da/guides/cdon-image-requirements): 75 %–90 % · [Fyndiq](https://herofab.app/da/guides/fyndiq-image-requirements): 75 %–90 % · [Tokopedia](https://herofab.app/da/guides/tokopedia-product-image-requirements): mindst 60 % · [Tiki](https://herofab.app/da/guides/tiki-product-image-requirements): mindst 80 % ### 7 7 kræver et kvadratisk hovedbillede. [Walmart](https://herofab.app/da/guides/walmart-product-image-requirements) · [TikTok Shop](https://herofab.app/da/guides/tiktok-shop-product-image-requirements) · [Mercado Livre](https://herofab.app/da/guides/mercado-livre-product-photos) · [Faire](https://herofab.app/da/guides/faire-product-image-size) · [Tiki](https://herofab.app/da/guides/tiki-product-image-requirements) · [Coupang](https://herofab.app/da/guides/coupang-product-image-requirements) · [Wolf & Badger](https://herofab.app/da/guides/wolf-and-badger-image-requirements) ### 5 5 markedspladsregler kræver et stående format, til mode eller til alle billeder. [Amazon · Tøj](https://herofab.app/da/guides/amazon-product-image-size): ≈ 3:4 · [Faire · Tøj](https://herofab.app/da/guides/faire-product-image-size): 3:4 · [Zalando](https://herofab.app/da/guides/zalando-image-guidelines): 1:1,44 · [ABOUT YOU](https://herofab.app/da/guides/about-you-product-image-requirements): 3:4 · [Trendyol](https://herofab.app/da/guides/trendyol-product-image-size): 2:3 ### 9 9 offentliggør en grænse for filstørrelse, fra 2 MB til 20 MB. [Shopee](https://herofab.app/da/guides/shopee-product-photos): 2 MB · [ABOUT YOU](https://herofab.app/da/guides/about-you-product-image-requirements): 2 MB · [Walmart](https://herofab.app/da/guides/walmart-product-image-requirements): 5 MB · [Kaufland](https://herofab.app/da/guides/kaufland-product-image-requirements): 10 MB · [bol](https://herofab.app/da/guides/bol-image-requirements): 10 MB · [eBay](https://herofab.app/da/guides/ebay-product-image-size): 12 MB · [Google Shopping](https://herofab.app/da/guides/google-shopping-image-requirements): 16 MB · [Shopify](https://herofab.app/da/guides/shopify-product-image-size): 20 MB · [Zalando](https://herofab.app/da/guides/zalando-image-guidelines): 20 MB ### 4 4 angiver den billedstørrelse, fra hvilken kunderne kan zoome. [Amazon](https://herofab.app/da/guides/amazon-product-image-size): 1.000 px · [bol](https://herofab.app/da/guides/bol-image-requirements): 1.200 px · [Walmart](https://herofab.app/da/guides/walmart-product-image-requirements): 1.500 px · [Mercado Livre](https://herofab.app/da/guides/mercado-livre-product-photos): 1.200 px ### 51 51 angiver, hvilke filformater de accepterer. Alle accepterer JPEG; Zalando, Wolf & Badger, noon, Falabella accepterer kun JPEG. [Amazon](https://herofab.app/da/guides/amazon-product-image-size) · [eBay](https://herofab.app/da/guides/ebay-product-image-size) · [Shopify](https://herofab.app/da/guides/shopify-product-image-size) · [Google Shopping](https://herofab.app/da/guides/google-shopping-image-requirements) · [Zalando](https://herofab.app/da/guides/zalando-image-guidelines) · [Walmart](https://herofab.app/da/guides/walmart-product-image-requirements) · [Etsy](https://herofab.app/da/guides/etsy-listing-photo-size) · [Kaufland](https://herofab.app/da/guides/kaufland-product-image-requirements) · [OTTO](https://herofab.app/da/guides/otto-product-image-requirements) · [ABOUT YOU](https://herofab.app/da/guides/about-you-product-image-requirements) · [Faire](https://herofab.app/da/guides/faire-product-image-size) · [Allegro](https://herofab.app/da/guides/allegro-product-image-requirements) · [Hood.de](https://herofab.app/da/guides/hood-image-requirements) · [CDON](https://herofab.app/da/guides/cdon-image-requirements) · [Fyndiq](https://herofab.app/da/guides/fyndiq-image-requirements) · [Avocadostore](https://herofab.app/da/guides/avocadostore-product-images) · [Cdiscount](https://herofab.app/da/guides/cdiscount-image-requirements) · [Ricardo](https://herofab.app/da/guides/ricardo-image-requirements) · [Heureka](https://herofab.app/da/guides/heureka-image-requirements) · [Squarespace](https://herofab.app/da/guides/squarespace-product-image-size) · [Wix](https://herofab.app/da/guides/wix-product-image-size) · [Ecwid](https://herofab.app/da/guides/ecwid-product-image-size) · [Facebook & Instagram Shop](https://herofab.app/da/guides/facebook-instagram-shops-image-requirements) · [Miinto](https://herofab.app/da/guides/miinto-image-requirements) · [Vestiaire Collective](https://herofab.app/da/guides/vestiaire-collective-photo-requirements) · [Coupang](https://herofab.app/da/guides/coupang-product-image-requirements) · [Temu](https://herofab.app/da/guides/temu-product-image-requirements) · [Newegg](https://herofab.app/da/guides/newegg-product-image-requirements) · [BigCommerce](https://herofab.app/da/guides/bigcommerce-product-image-size) · [Shopware](https://herofab.app/da/guides/shopware-product-image-size) · [Webflow](https://herofab.app/da/guides/webflow-ecommerce-product-image-size) · [Square Online](https://herofab.app/da/guides/square-online-product-image-size) · [Lightspeed eCom](https://herofab.app/da/guides/lightspeed-ecom-product-image-size) · [Big Cartel](https://herofab.app/da/guides/big-cartel-product-image-size) · [SHOPLINE](https://herofab.app/da/guides/shopline-product-image-size) · [Wolf & Badger](https://herofab.app/da/guides/wolf-and-badger-image-requirements) · [Trade Me](https://herofab.app/da/guides/trade-me-photo-requirements) · [noon](https://herofab.app/da/guides/noon-product-image-requirements) · [SHEIN](https://herofab.app/da/guides/shein-product-image-size) · [AliExpress](https://herofab.app/da/guides/aliexpress-product-image-size) · [Falabella](https://herofab.app/da/guides/falabella-image-requirements) · [Naver Smart Store](https://herofab.app/da/guides/naver-smart-store-image-size) · [Fruugo](https://herofab.app/da/guides/fruugo-image-requirements) · [OnBuy](https://herofab.app/da/guides/onbuy-image-requirements) · [eMAG](https://herofab.app/da/guides/emag-image-requirements) · [Tradera](https://herofab.app/da/guides/tradera-photo-requirements) · [OpenCart](https://herofab.app/da/guides/opencart-product-image-size) · [Weebly](https://herofab.app/da/guides/weebly-product-image-size) · [Shift4Shop](https://herofab.app/da/guides/shift4shop-product-image-size) · [Volusion](https://herofab.app/da/guides/volusion-product-image-size) · [Folksy](https://herofab.app/da/guides/folksy-photo-size) ### 12 12 sætter 500 pixels som nedre størrelsesgrænse, det mest almindelige minimum. [Amazon](https://herofab.app/da/guides/amazon-product-image-size) · [eBay](https://herofab.app/da/guides/ebay-product-image-size) · [Google Shopping](https://herofab.app/da/guides/google-shopping-image-requirements) · [bol](https://herofab.app/da/guides/bol-image-requirements) · [Mercado Livre](https://herofab.app/da/guides/mercado-livre-product-photos) · [Faire](https://herofab.app/da/guides/faire-product-image-size) · [Allegro](https://herofab.app/da/guides/allegro-product-image-requirements) · [Cdiscount](https://herofab.app/da/guides/cdiscount-image-requirements) · [GLAMI](https://herofab.app/da/guides/glami-image-requirements) · [Facebook & Instagram Shop](https://herofab.app/da/guides/facebook-instagram-shops-image-requirements) · [Coupang](https://herofab.app/da/guides/coupang-product-image-requirements) · [Trade Me](https://herofab.app/da/guides/trade-me-photo-requirements) ## Sådan blev tallene optalt. Hvert tal stammer fra markedspladsernes egne hjælpesider, læst 24. september 2026: de samme data som i vores markedspladsguider. En markedsplads, der ikke offentliggør en regel på et punkt, tælles som en, der ikke har offentliggjort nogen, ikke som en, der tillader alt. Regler ændrer sig; den officielle side er den endelige reference. [Se alle regler i én tabel →](https://herofab.app/da/guides/marketplace-image-rules) · [Hvad der er ændret, efter dato →](https://herofab.app/da/guides/marketplace-image-rule-changes) · [AI-billedregler efter platform →](https://herofab.app/da/guides/ai-image-rules-by-platform) · [Sådan tjekker Herofab markedspladsernes billedregler](https://herofab.app/da/guides/how-we-check-marketplace-rules) · [Alle guider](https://herofab.app/da/guides/)