--- title: "Image-to-image: meaning and marketplace rules | Herofab" description: "Generating a new picture from an existing image plus written instructions." url: https://herofab.app/glossary/image-to-image language: en updated: 2026-11-06 --- # Image-to-image Generating a new picture from an existing image plus written instructions. The source photo guides what the result contains: the product, its shape and its colour. Also called **image to image** · **image-guided generation** With Herofab [Canvas](https://herofab.app/tools/ai-image-generator) ![The white pumps worn on a cobblestone street at golden hour, framed from the knees down](https://herofab.app/img/ex/heels-street-1100.webp) Made with Herofab · Canvas In image-to-image work the model receives a picture as well as a prompt. Depending on the method, the source fixes the composition, the subject or only the style, and a strength setting decides how far the result may move away from it. For sellers the useful form is the one where the product photo is the anchor: the garment, bag or shoe stays the subject while the setting, the model or the light change. The source carries the information the result depends on. A blurry phone photo, a crumpled garment or a colour cast is either passed on or guessed around; a sharp, evenly lit photo of the whole product, taken straight on, leaves the model the least to invent. Parts the source does not show, such as the back of a jacket or the inside of a bag, have to be made up, and that is where errors appear. Even from a good source, the output is a new drawing of the product, not the original pixels. The higher the strength setting, the more freely the model redraws: the scene goes first, then colour and texture drift, then construction such as stitching lines, pocket shapes and print placement. A low strength stays close to the source but keeps its flaws too, so the setting is found by comparing a few results with the real item. Marketplaces that accept AI images ask that they show the product accurately, and marking rules differ between them. ## Image-to-image, answered. **Will AI keep my product exactly as it looks in my photo?** Not exactly, because the result is a new drawing guided by the photo, not a copy of its pixels. Shape and colour usually carry over well; small lettering, fine prints and the count of buttons or pockets are where changes appear. Herofab's Virtual try-on is briefed to keep such details, as an instruction to the image model and not a promise of an identical copy. **What makes a good source photo for AI image editing?** A sharp photo of the whole product, straight on, in even light and without a colour cast. Everything the photo does not show, such as a hidden side, a fold or the inside of a bag, has to be invented, and those are the areas where errors appear. A plain background, the product unfolded and no hands or tags covering it leave the least to guess. ## What marketplaces say about it. Updated 25 September 2026 - **Fyndiq:** Allowed as long as they give no misleading picture of the product sold, with a fair and correct view of its appearance, colour, material, function and contents. The main product image shows the real product; AI may improve backgrounds or create inspiring environments, not change the product or add features, accessories or details the buyer will not get [Official page](https://support.fyndiq.se/hc/sv/articles/360037934711-Produktbild) - **CDON:** May be used, but must not misrepresent the product being sold. The primary product image must show the actual product; AI may enhance backgrounds or create inspirational settings, but must not alter the product or add features, accessories or details the customer will not receive [Official page](https://support.cdon.com/hc/en-us/articles/37519125790612-Product-Image-Guidelines) - **TikTok Shop:** TikTok Shop's policy on AI-generated listing images allows them when they accurately represent the real product; AI must not change the product's size, colour, shape, features or performance, its quantity or bundle contents, or show unsupported accessories [Official page](https://seller-us.tiktok.com/university/essay?knowledge_id=3196690250417921) - **Tokopedia:** AI-generated images must accurately represent the actual product, including its SKU, material, quantity, features, functions, effects, endorsements and delivery condition, and must not alter or exaggerate the product [Official page](https://seller-id.tokopedia.com/university/essay?knowledge_id=7065663894374161) Related [Canvas](https://herofab.app/tools/ai-image-generator) · [Virtual try-on](https://herofab.app/tools/virtual-try-on) · [Fabric studio](https://herofab.app/tools/fabric-studio) · [Virtual try-on](https://herofab.app/glossary/virtual-try-on) · [On-model image](https://herofab.app/glossary/on-model-image) · [AI image labelling](https://herofab.app/glossary/ai-image-labeling) · [All terms](https://herofab.app/glossary/) Free tools [Product photo checker](https://herofab.app/tools/product-photo-checker) [Marketplace image resizer](https://herofab.app/tools/marketplace-image-resizer) [Image compressor](https://herofab.app/tools/image-compressor) [AI image label checker](https://herofab.app/tools/ai-image-checker)