---
title: "Infographic image: meaning and marketplace rules | Herofab"
description: "A product image that adds callouts, icons, dimensions or short feature text to the picture, used in the gallery to explain what a photo alone cannot show."
url: https://herofab.app/glossary/infographic-image
language: en
updated: 2026-11-06
---

# Infographic image

A product image that adds callouts, icons, dimensions or short feature text to the picture, used in the gallery to explain what a photo alone cannot show.

Also called **product infographic** · **feature image** · **listing infographic**

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An infographic answers questions a buyer would otherwise have to look for in the description: the fabric composition, the dimensions of a bag, what is in the box, how a closure works. Typical forms are a photo with arrows to labelled details, a cut-out with measurements drawn on, or a short list of features beside the product. It works because shoppers scroll through images before they read text.

Marketplaces treat added graphics in different ways. Many keep them off the main image; some allow them only in later gallery positions, some allow dimensions but no feature claims, and some allow no added text or graphics on any product image. Claims inside a graphic, such as waterproof or organic, are read like listing text and must be true and supported.

Text that reads well on a desktop screen often disappears on a phone, where a gallery image is a few centimetres wide. A workable infographic keeps a few large words, strong contrast and one message per image, and leaves the product as the largest element. Words baked into an image are not translated with the listing, so a shop that sells in several languages needs one version per language.

## Infographic image, answered.

**What should I put on a product infographic?**

The facts a shopper would otherwise have to search the description for: size, material, what is included and how a key feature works. One message per image, a few large words and the product as the largest element keep it readable on a phone. Every claim in the graphic has to be true and supported, just like the listing text.

**Do product infographics help listings appear in search?**

Generally not directly, because words inside a picture are usually not read as listing text. Search draws on the title, the attributes and the description, so every fact in an infographic belongs in those fields as well. The infographic helps a shopper who is already looking at the listing understand the product faster.

## What marketplaces say about it.

Updated 25 September 2026

- **Avocadostore:** Clothing on hangers or mannequins, or lying flat (flat lays are permitted for children's fashion); collages and several colour variants in one image; logos, watermarks, brand names, text or advertising messages added to the photo — size charts, infographics and certain seals only as the last image [Official page](https://avocadostoremarket.zendesk.com/hc/article_attachments/32194840197906)
- **Fyndiq:** Watermarks, logos, markings, borders, tables, measurements, any text or other added graphics, frames; blurry, badly lit or home-photographed pictures; a product that differs in colour, pattern or material [Official page](https://support.fyndiq.se/hc/sv/articles/360037934711-Produktbild)
- **Wolf & Badger:** Logos or text on any image; awards or reasons to buy on secondary images [Official page](https://kb.wolfandbadger.com/image-requirements-apparel)
- **Allegro:** Gallery images may show text that is on the product or its original packaging, and product dimensions as figures with units; no added text about product features [Official page](https://help.allegro.com/en/sell/a/rules-for-images-in-the-gallery-and-in-descriptions-8dvWB8Y2PIq)
- **Shopee:** Images with the product's specifications, such as its measurements, and with warranty information may be added; images of the product in use are suggested [Official page](https://seller.shopee.com.br/edu/article/2822/boas-praticas-de-fotos-para-anuncios)

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