--- title: "Australia and New Zealand: product image rules | Herofab" description: "Product image rules of THE ICONIC and Trade Me side by side: size, file limits and formats from each marketplace's own page, with a free check for each." url: https://herofab.app/guides/countries/australia-new-zealand language: en updated: 2026-11-06 --- # Marketplace image rules: Australia and New Zealand. Local marketplaces and their product image rules side by side: size, file limits and formats, each summarised from the marketplace's own page, with a free check for each. Open a marketplace for its full guide. With Herofab [Image size checker](https://herofab.app/tools/image-size-checker) ![Sage rib-knit cardigan as a flat lay on white](https://herofab.app/img/ex/sage-cardigan-flat-1100.webp) Made with Herofab · Ghost mannequin ## Local marketplaces, side by side. | Marketplace | Where | At a glance | Free check | Herofab download size | Source | | --- | --- | --- | --- | --- | --- | | [THE ICONIC](https://herofab.app/guides/the-iconic-image-requirements) | Australia · New Zealand | THE ICONIC seller images: 1,600 × 2,000 pixels at 300 dpi, under 1.95 MB, 2 to 8 images, light grey backgrounds and a disclaimer for AI imagery. | [Image size checker](https://herofab.app/tools/image-size-checker) | — | [Official page](https://marketplace.zendesk.com/hc/en-us/articles/17219653381519-Image-Briefs) | | [Trade Me](https://herofab.app/guides/trade-me-photo-requirements) | New Zealand | Trade Me listing photos: at least 500 pixels on one side, up to 5 MB, PNG, JPG, BMP or GIF, up to 20 photos, no logos, borders or marketing text. | [Image size checker](https://herofab.app/tools/image-size-checker) | — | [Official page](https://help.trademe.co.nz/hc/en-us/articles/360007264991-Marketplace-photo-and-video-guidelines) | [Start free](https://app.herofab.app/login?lang=en&entry_source=content) ## The figures, as published. ### 2 2 publish a file-size limit, from 1.95 MB to 5 MB. [THE ICONIC](https://herofab.app/guides/the-iconic-image-requirements): 1.95 MB · [Trade Me](https://herofab.app/guides/trade-me-photo-requirements): 5 MB | Marketplace | File-size limit | Format | AI images | Read on | | --- | --- | --- | --- | --- | | [THE ICONIC](https://herofab.app/guides/the-iconic-image-requirements) | 1.95 MB | — | Label or disclosure required | 12 October 2026 | | [Trade Me](https://herofab.app/guides/trade-me-photo-requirements) | 5 MB | PNG · JPEG · BMP · GIF | — | 12 October 2026 | — No rule found ### Not allowed - **Trade Me:** Watermarks, logos, artwork, photo borders or text conveying messages such as low stock or other marketing; contact details, website addresses or other branded marketing; images that breach intellectual property rights, such as images found onlineRead on 12 October 2026 ### AI image rules by platform - **THE ICONIC:** Where AI-generated imagery is used, imagery of the actual product is also required, and a disclaimer note is added to the bottom of the description fieldLabel or disclosure required · Read on 12 October 2026 [AI image rules by platform →](https://herofab.app/guides/ai-image-rules-by-platform) · [Marketplace image rules in numbers →](https://herofab.app/guides/marketplace-image-statistics) · [What changed, by date →](https://herofab.app/guides/marketplace-image-rule-changes) ## Ready before you list. - **Image compressor:** [THE ICONIC · 1.95 MB](https://herofab.app/tools/the-iconic-image-compressor) [Trade Me · 5 MB](https://herofab.app/tools/trade-me-image-compressor) [Product photos for Trade Me](https://herofab.app/tools/product-photos-for-trade-me) · [Product photos for THE ICONIC](https://herofab.app/tools/product-photos-for-the-iconic) ## Beyond one country. Guides for marketplaces that are not tied to a single country. Each guide links to the marketplace's own page. ### Worldwide [Amazon](https://herofab.app/guides/amazon-product-image-size) · [eBay](https://herofab.app/guides/ebay-product-image-size) · [Shopify](https://herofab.app/guides/shopify-product-image-size) · [Google Shopping](https://herofab.app/guides/google-shopping-image-requirements) · [Etsy](https://herofab.app/guides/etsy-listing-photo-size) · [Faire](https://herofab.app/guides/faire-product-image-size) · [Squarespace](https://herofab.app/guides/squarespace-product-image-size) · [Wix](https://herofab.app/guides/wix-product-image-size) · [WooCommerce](https://herofab.app/guides/woocommerce-product-image-size) · [Ecwid](https://herofab.app/guides/ecwid-product-image-size) · [Pinterest](https://herofab.app/guides/pinterest-product-pin-image-size) · [Facebook & Instagram Shop](https://herofab.app/guides/facebook-instagram-shops-image-requirements) · [Vestiaire Collective](https://herofab.app/guides/vestiaire-collective-photo-requirements) · [Temu](https://herofab.app/guides/temu-product-image-requirements) · [BigCommerce](https://herofab.app/guides/bigcommerce-product-image-size) · [Shopware](https://herofab.app/guides/shopware-product-image-size) · [Webflow](https://herofab.app/guides/webflow-ecommerce-product-image-size) · [Square Online](https://herofab.app/guides/square-online-product-image-size) · [Lightspeed eCom](https://herofab.app/guides/lightspeed-ecom-product-image-size) · [Big Cartel](https://herofab.app/guides/big-cartel-product-image-size) · [SHOPLINE](https://herofab.app/guides/shopline-product-image-size) · [Wolf & Badger](https://herofab.app/guides/wolf-and-badger-image-requirements) · [SHEIN](https://herofab.app/guides/shein-product-image-size) · [AliExpress](https://herofab.app/guides/aliexpress-product-image-size) · [Fruugo](https://herofab.app/guides/fruugo-image-requirements) · [Adobe Commerce](https://herofab.app/guides/adobe-commerce-product-image-size) · [PrestaShop](https://herofab.app/guides/prestashop-product-image-size) · [OpenCart](https://herofab.app/guides/opencart-product-image-size) · [Weebly](https://herofab.app/guides/weebly-product-image-size) · [Jimdo](https://herofab.app/guides/jimdo-store-image-size) · [Shift4Shop](https://herofab.app/guides/shift4shop-product-image-size) · [Volusion](https://herofab.app/guides/volusion-product-image-size) · [Reverb](https://herofab.app/guides/reverb-photo-requirements) ## Australia and New Zealand, answered. **Can I check my images before uploading?** Yes. The free [image size checker](https://herofab.app/tools/image-size-checker) reads each file in your browser and tests it against these rules; the image is not uploaded. **Where do these figures come from?** From each marketplace's own seller pages, linked in the table above; every guide shows the day its rules were read. Marketplaces update their rules; the official page is the final reference. [Germany, Austria, and Switzerland](https://herofab.app/guides/countries/germany-austria-switzerland) · [Netherlands and Belgium](https://herofab.app/guides/countries/netherlands-belgium) · [Poland, Czechia, Slovakia, and Hungary](https://herofab.app/guides/countries/poland-czechia-slovakia-hungary) · [Sweden, Denmark, Norway, and Finland](https://herofab.app/guides/countries/sweden-denmark-norway-finland) · [France](https://herofab.app/guides/countries/france) · [United States](https://herofab.app/guides/countries/united-states) · [Brazil](https://herofab.app/guides/countries/brazil) · [Romania, Bulgaria, and Greece](https://herofab.app/guides/countries/romania-bulgaria-greece) · [South Korea](https://herofab.app/guides/countries/south-korea) · [United Kingdom](https://herofab.app/guides/countries/united-kingdom) · [Image rules compared](https://herofab.app/guides/marketplace-image-rules) · [All guides](https://herofab.app/guides/)