--- title: "United Kingdom: marketplace product image requirements | Herofab" description: "Product image rules of OnBuy and Folksy side by side: size, file limits and formats from each marketplace's own page, with a free check for each." url: https://herofab.app/guides/countries/united-kingdom language: en updated: 2026-10-19 --- # Marketplace image rules: United Kingdom. Local marketplaces and their product image rules side by side: size, file limits and formats, each summarised from the marketplace's own page, with a free check for each. Open a marketplace for its full guide. With Herofab [Image size checker](https://herofab.app/tools/image-size-checker) ![A pair of cream leather pumps on white](https://herofab.app/img/ex/heels-packshot-1100.webp) Made with Herofab · Packshot studio ## Local marketplaces, side by side. | Marketplace | At a glance | Free check | Herofab download size | Source | | --- | --- | --- | --- | --- | | [OnBuy](https://herofab.app/guides/onbuy-image-requirements) | OnBuy product images: 500 × 500 pixels recommended, 1,000 × 1,000 maximum, up to 10 MB, JPG, JPEG, PNG or GIF, white background where possible. | [Background colour](https://herofab.app/tools/onbuy-product-photo-checker) | — | [Official page](https://docs.api.onbuy.com/) | | [Folksy](https://herofab.app/guides/folksy-photo-size) | Folksy listing photos: at least 1,000 pixels wide, square 1,000 × 1,000 main image recommended, JPG or PNG under 5 MB, up to 5 images per listing. | [Image size checker](https://herofab.app/tools/image-size-checker) | — | [Official page](https://folksy.uservoice.com/knowledgebase/articles/57289-photos-sizing-and-uploading) | [Start free](https://app.herofab.app/login?lang=en&entry_source=content) ## The figures, as published. ### 2 2 publish a file-size limit, from 5 MB to 10 MB. [Folksy](https://herofab.app/guides/folksy-photo-size): 5 MB · [OnBuy](https://herofab.app/guides/onbuy-image-requirements): 10 MB | Marketplace | File-size limit | Format | AI images | Read on | | --- | --- | --- | --- | --- | | [OnBuy](https://herofab.app/guides/onbuy-image-requirements) | 10 MB | JPEG · PNG · GIF | — | 12 October 2026 | | [Folksy](https://herofab.app/guides/folksy-photo-size) | 5 MB | JPEG · PNG | — | 12 October 2026 | — No rule found ### Main image - **OnBuy:** White background (recommended)Source: [OnBuy — OnCommerce API Documentation v2 (Image Download Requirements; Content Scope); Seller Terms v3.0.0](https://docs.api.onbuy.com/) · checked 12 October 2026 ### Not allowed - **OnBuy:** Product pages must not contain nude images or obscene or discriminatory contentRead on 12 October 2026 - **Folksy:** Animated images in listings; on items featuring swear words, the main product image must be edited to cover up, block out or completely blur the vowelRead on 12 October 2026 [AI image rules by platform →](https://herofab.app/guides/ai-image-rules-by-platform) · [Marketplace image rules in numbers →](https://herofab.app/guides/marketplace-image-statistics) · [What changed, by date →](https://herofab.app/guides/marketplace-image-rule-changes) ## Ready before you list. - **Product photo checker:** [OnBuy](https://herofab.app/tools/onbuy-product-photo-checker) - **Marketplace image resizer:** [OnBuy · 1,000 × 1,000 px](https://herofab.app/tools/onbuy-image-resizer) - **Image compressor:** [OnBuy · 10 MB](https://herofab.app/tools/onbuy-image-compressor) [Folksy · 5 MB](https://herofab.app/tools/folksy-image-compressor) [Product photos for OnBuy](https://herofab.app/tools/product-photos-for-onbuy) ## Beyond one country. Guides for marketplaces that are not tied to a single country. Each guide links to the marketplace's own page. ### Worldwide [Amazon](https://herofab.app/guides/amazon-product-image-size) · [eBay](https://herofab.app/guides/ebay-product-image-size) · [Shopify](https://herofab.app/guides/shopify-product-image-size) · [Google Shopping](https://herofab.app/guides/google-shopping-image-requirements) · [Etsy](https://herofab.app/guides/etsy-listing-photo-size) · [Faire](https://herofab.app/guides/faire-product-image-size) · [Squarespace](https://herofab.app/guides/squarespace-product-image-size) · [Wix](https://herofab.app/guides/wix-product-image-size) · [WooCommerce](https://herofab.app/guides/woocommerce-product-image-size) · [Ecwid](https://herofab.app/guides/ecwid-product-image-size) · [Pinterest](https://herofab.app/guides/pinterest-product-pin-image-size) · [Facebook & Instagram Shop](https://herofab.app/guides/facebook-instagram-shops-image-requirements) · [Vestiaire Collective](https://herofab.app/guides/vestiaire-collective-photo-requirements) · [Temu](https://herofab.app/guides/temu-product-image-requirements) · [BigCommerce](https://herofab.app/guides/bigcommerce-product-image-size) · [Shopware](https://herofab.app/guides/shopware-product-image-size) · [Webflow](https://herofab.app/guides/webflow-ecommerce-product-image-size) · [Square Online](https://herofab.app/guides/square-online-product-image-size) · [Lightspeed eCom](https://herofab.app/guides/lightspeed-ecom-product-image-size) · [Big Cartel](https://herofab.app/guides/big-cartel-product-image-size) · [SHOPLINE](https://herofab.app/guides/shopline-product-image-size) · [Wolf & Badger](https://herofab.app/guides/wolf-and-badger-image-requirements) · [SHEIN](https://herofab.app/guides/shein-product-image-size) · [AliExpress](https://herofab.app/guides/aliexpress-product-image-size) · [Fruugo](https://herofab.app/guides/fruugo-image-requirements) · [Adobe Commerce](https://herofab.app/guides/adobe-commerce-product-image-size) · [PrestaShop](https://herofab.app/guides/prestashop-product-image-size) · [OpenCart](https://herofab.app/guides/opencart-product-image-size) · [Weebly](https://herofab.app/guides/weebly-product-image-size) · [Jimdo](https://herofab.app/guides/jimdo-store-image-size) · [Shift4Shop](https://herofab.app/guides/shift4shop-product-image-size) · [Volusion](https://herofab.app/guides/volusion-product-image-size) · [Reverb](https://herofab.app/guides/reverb-photo-requirements) ### Europe [Zalando](https://herofab.app/guides/zalando-image-guidelines) · [ABOUT YOU](https://herofab.app/guides/about-you-product-image-requirements) · [Miinto](https://herofab.app/guides/miinto-image-requirements) · [Vinted](https://herofab.app/guides/vinted-photo-rules) · [Orderchamp](https://herofab.app/guides/orderchamp-product-photo-requirements) ## United Kingdom, answered. **Can I check my images before uploading?** Yes. The free [image size checker](https://herofab.app/tools/image-size-checker) reads each file in your browser and tests it against these rules; the image is not uploaded. **Where do these figures come from?** From each marketplace's own seller pages, linked in the table above; every guide shows the day its rules were read. Marketplaces update their rules; the official page is the final reference. [Germany, Austria, and Switzerland](https://herofab.app/guides/countries/germany-austria-switzerland) · [Netherlands and Belgium](https://herofab.app/guides/countries/netherlands-belgium) · [Poland, Czechia, Slovakia, and Hungary](https://herofab.app/guides/countries/poland-czechia-slovakia-hungary) · [Sweden, Denmark, Norway, and Finland](https://herofab.app/guides/countries/sweden-denmark-norway-finland) · [France](https://herofab.app/guides/countries/france) · [United States](https://herofab.app/guides/countries/united-states) · [Brazil](https://herofab.app/guides/countries/brazil) · [Romania, Bulgaria, and Greece](https://herofab.app/guides/countries/romania-bulgaria-greece) · [South Korea](https://herofab.app/guides/countries/south-korea) · [Australia and New Zealand](https://herofab.app/guides/countries/australia-new-zealand) · [Image rules compared](https://herofab.app/guides/marketplace-image-rules) · [All guides](https://herofab.app/guides/)