--- title: "Google Shopping clothing image rules and best practices | Herofab" description: "Google's image best practices for clothing and accessories: clothing on models, shoes and bags alone first, 9:11 vertical images and variant images." url: https://herofab.app/guides/google-shopping-clothing-image-requirements language: en updated: 2026-10-14 --- # Google Shopping clothing: models, ratios and variants. Google publishes separate image best practices for clothing and accessories, on top of its general product image rules: who wears the product, which ratio suits vertical images and how variants are shown. ![Model wearing a black zip-up bomber jacket on a light grey studio background](https://herofab.app/img/ex/bomber-model-1100.webp) Made with Herofab · Virtual try-on ## Images for clothing and accessories Source: [Google Merchant Center Help — Best practices for advertising clothing and accessories](https://support.google.com/merchants/answer/7348545?hl=en) · checked 14 October 2026 - **Clothing:** Shown on models, so that shoppers see how the product looks on a real person - **Full-body images:** The model's head and feet not cropped - **Single items:** When one article is sold, such as a top, the product is the focus of the image - **Shoes, handbags, accessories:** Shown alone in the main images and on a model in additional images - **Background:** Solid white or transparent - **Additional images:** Multiple angles and close-ups; more detailed photos, product staging or different backgrounds can also be included [Google Shopping image guide](https://herofab.app/guides/google-shopping-image-requirements) ## Size and format Source: [Google Merchant Center Help — Best practices for advertising clothing and accessories](https://support.google.com/merchants/answer/7348545?hl=en) · checked 14 October 2026 - **Resolution:** At least 512 × 512 pixels, ideally 1,024 or higher; a minimum image width of 1,500 pixels is best - **Aspect ratio:** 9:11 (width to height) for vertical images and 4:3 for horizontal images - **Image URLs:** No resizing UTM parameters in the image URL ## Variants Source: [Google Merchant Center Help — Best practices for advertising clothing and accessories](https://support.google.com/merchants/answer/7348545?hl=en) · checked 14 October 2026 - **Each variant:** Each colour, size, material and pattern submitted as a unique product, grouped under one item group ID - **Variant images:** The image\_link image matches the product variant, and additional\_image\_link images show the same variant - **Landing page:** The ad or listing links to a landing page with the correct variant already selected ## Images that follow these rules. Herofab's virtual try-on puts a garment photographed on a hanger or laid flat on a studio model. For the main images of shoes, handbags and accessories, the background remover delivers the product alone on white or transparent, and the product studio on a studio background with no people, hands or mannequins. 4K output clears Google's 1,500-pixel recommendation, and every Herofab image carries the IPTC marker for AI-generated media. [Virtual try-on](https://herofab.app/tools/virtual-try-on) · [Remove background](https://herofab.app/tools/background-remover) · [Product studio](https://herofab.app/tools/product-photography) [Start free](https://app.herofab.app/login?lang=en) · [Check your images — free](https://herofab.app/tools/google-shopping-product-photo-checker) ## Google Shopping clothing, answered. **Does Google Shopping ask for clothing on a model?** Google's best practices for clothing and accessories recommend showing clothing on models, without cropping the model's head or feet in a full-body image. Shoes, handbags and accessories are shown alone in the main images and on a model in additional images. **Which aspect ratio does Google recommend for clothing images?** 9:11 (width to height) for vertical images and 4:3 for horizontal images, with a resolution of at least 512 × 512 pixels, ideally 1,024 or higher, and a minimum width of 1,500 pixels as the best choice. **Should each colour have its own image on Google Shopping?** Yes. Each colour, size, material and pattern is submitted as a unique product, the image\_link image matches that variant, additional images show the same variant, and the landing page opens with that variant already selected. **Where do these figures come from?** From Google Merchant Center Help — Best practices for advertising clothing and accessories, read on 14 October 2026. Marketplaces update their rules; the [official page](https://support.google.com/merchants/answer/7348545?hl=en) is the final reference. By category [Amazon clothing](https://herofab.app/guides/amazon-clothing-image-requirements) · [Clothing](https://herofab.app/guides/clothing-image-requirements) · [Kids' clothing](https://herofab.app/guides/kids-clothing-image-requirements) · [Shoes](https://herofab.app/guides/shoe-image-requirements) · [Accessories](https://herofab.app/guides/fashion-accessories-image-requirements) · [Lingerie and swimwear](https://herofab.app/guides/lingerie-swimwear-image-requirements) · [Zalando jewellery](https://herofab.app/guides/zalando-jewellery-image-requirements) · [Zalando bags](https://herofab.app/guides/zalando-bag-image-requirements) · [Zalando shoes](https://herofab.app/guides/zalando-shoe-image-requirements) · [Zalando accessories](https://herofab.app/guides/zalando-accessories-image-requirements) · [Zalando clothing](https://herofab.app/guides/zalando-clothing-image-requirements) · [Zalando lingerie](https://herofab.app/guides/zalando-lingerie-image-requirements) · [Zalando kids' clothing](https://herofab.app/guides/zalando-kids-clothing-image-requirements) · [Zalando beauty](https://herofab.app/guides/zalando-beauty-image-requirements) · [Google virtual try-on](https://herofab.app/guides/google-virtual-try-on-image-requirements) · [Bags](https://herofab.app/guides/bag-image-requirements) · [All guides](https://herofab.app/guides/)