---
title: "Google Shopping product image size and requirements (2026) | Herofab"
description: "At least 500 × 500 pixels, 1,500 × 1,500 or above recommended, up to 16 MB and 64 megapixels; the product fills 75–90% of the image."
url: https://herofab.app/guides/google-shopping-image-requirements
language: en
updated: 2026-11-12
---

# Google Shopping product image requirements

At least 500 × 500 pixels, 1,500 × 1,500 or above recommended, up to 16 MB and 64 megapixels; the product fills 75–90% of the image.

At a glance

- **Minimum:** At least 500 × 500 pixels
- **Recommended:** 1,500 × 1,500 pixels or above
- **Maximum:** No file larger than 16 MB, no image larger than 64 megapixels
- **Formats:** JPEG, WebP, PNG, GIF, BMP and TIFF

[Check your images — free](https://herofab.app/tools/google-shopping-product-photo-checker)

![The black bomber jacket as a ghost mannequin on white, its patterned lining visible](https://herofab.app/img/ex/bomber-ghost-1100.webp)

Made with Herofab · Ghost mannequin

## All Google Shopping image requirements

Source: [Google Merchant Center Help — Image link \[image\_link\]](https://support.google.com/merchants/answer/6324350?hl=en). Checked 10 October 2026. [Read again · 13 October 2026](https://herofab.app/guides/marketplace-image-rule-changes)

- **Minimum:** At least 500 × 500 pixels
- **Recommended:** 1,500 × 1,500 pixels or above
- **Maximum:** No file larger than 16 MB, no image larger than 64 megapixels
- **Formats:** JPEG, WebP, PNG, GIF, BMP and TIFF
- **Framing:** The product takes up no less than 75% and no more than 90% of the image
- **Not allowed:** Watermarks, promotional text, calls to action, borders, price information
- **AI images:** Images created with generative AI must carry metadata that marks them as AI-generated, such as the IPTC DigitalSourceType tag; the tag must not be removed
- **Variations:** A separate image for each variant, showing only that variant in its exact colour, pattern, finish and material
- **Placeholders:** Placeholders, logos, generic graphics and single-colour squares are not accepted in place of a product photo, outside a few exempt categories
- **Effective date:** Google has announced the 500 × 500-pixel minimum for all products beginning 31 January 2027
- **Image URL:** Must start with http:// or https://, contain ASCII characters only and be RFC 3986 compliant, 1 to 2,000 characters; it must point directly to a valid image file, with symbols and spaces replaced by URL-encoded entities
- **File names:** The file extension must match the actual format; a .jpg extension on a PNG file leads to an "Unsupported image type" error
- **Crawling:** The robots.txt file must allow both Googlebot and Googlebot-image to fetch the images
- **Also not allowed:** Added brand, manufacturer or retailer names and logos, unless they are a physical part of the product itself; barcodes, QR codes or serial tags; added labels describing condition or compatibility, such as "New"; service or warranty claims
- **Other products:** No product that is not sold together with the main product
- **Packaging:** An image of a product in its original packaging must clearly show the multidimensional packaging, not just its front

### Main image

- **Product fill:** The product fills 75–90% of the image

Source: [Google Merchant Center Help — Image link \[image\_link\]](https://support.google.com/merchants/answer/6324350?hl=en) · checked 10 October 2026

[Check your images — free](https://herofab.app/tools/google-shopping-product-photo-checker)

## What Google Shopping asks for, covered.

Herofab images are delivered at 2K or 4K resolution, and images made on a plan or with a credit pack carry no watermark or added text.

### Clean for Merchant Center

No watermarks, promotional text or borders on images made on a plan or with a credit pack.

### AI marker kept in the file

Google asks sellers not to remove the IPTC AI tag; Herofab writes it into every image.

### Above the recommended size

4K output clears Google's 1,500 × 1,500 recommendation.

[Start free](https://app.herofab.app/login?lang=en&entry_source=content) · [Product photos for Google Shopping](https://herofab.app/tools/product-photos-for-google-shopping)

## Google Shopping, answered.

**What size should Google Shopping product images be?**

At least 500 × 500 pixels, 1,500 × 1,500 or above recommended, up to 16 MB and 64 megapixels; the product fills 75–90% of the image.

**Which file formats does Google Shopping accept for product images?**

JPEG, WebP, PNG, GIF, BMP and TIFF. Source: Google Merchant Center Help — Image link \[image\_link\], checked 10 October 2026.

**What is not allowed in product images on Google Shopping?**

Watermarks, promotional text, calls to action, borders, price information. Source: Google Merchant Center Help — Image link \[image\_link\], checked 10 October 2026.

**What does Google Shopping say about AI-generated product images?**

Images created with generative AI must carry metadata that marks them as AI-generated, such as the IPTC DigitalSourceType tag; the tag must not be removed. Source: Google Merchant Center Help — Image link \[image\_link\], checked 10 October 2026.

**How much of the image should the product fill on Google Shopping?**

The product takes up no less than 75% and no more than 90% of the image. Source: Google Merchant Center Help — Image link \[image\_link\], checked 10 October 2026.

**When does the 500 × 500-pixel minimum apply to all products on Google Shopping?**

Google has announced the 500 × 500-pixel minimum for all products beginning 31 January 2027. Source: Google Merchant Center Help — Image link \[image\_link\], checked 10 October 2026.

**Does each variant need its own image on Google Shopping?**

A separate image for each variant, showing only that variant in its exact colour, pattern, finish and material. Source: Google Merchant Center Help — Image link \[image\_link\], checked 10 October 2026.

**What size does Herofab download for Google Shopping?**

1,500 × 1,500 px, the size Google Shopping recommends. After delivery, choose Google Shopping under “For a marketplace”: the file is made from your delivered image, without cropping and at no extra credit.

**Can I check my images before uploading?**

Yes. The free [image size checker](https://herofab.app/tools/google-shopping-product-photo-checker) reads each file in your browser and tests it against these rules; the image is not uploaded.

**Where do these figures come from?**

From Google Merchant Center Help — Image link \[image\_link\], read on 10 October 2026. Marketplaces update their rules; the [official page](https://support.google.com/merchants/answer/6324350?hl=en) is the final reference.

[Google Business Profile](https://herofab.app/guides/google-business-profile-photo-size) · [Dafiti](https://herofab.app/guides/dafiti-image-requirements) · [AI product photo tools that mark images: 2026 rules](https://herofab.app/guides/ai-product-image-rules-2026) · [Clothing](https://herofab.app/guides/clothing-image-requirements) · [Shoes](https://herofab.app/guides/shoe-image-requirements) · [Accessories](https://herofab.app/guides/fashion-accessories-image-requirements) · [Google Shopping clothing](https://herofab.app/guides/google-shopping-clothing-image-requirements) · [Virtual try-on](https://herofab.app/tools/virtual-try-on) · [Background removal](https://herofab.app/tools/background-remover) · [All guides](https://herofab.app/guides/)

Glossary

[Main image](https://herofab.app/glossary/main-image) · [Product fill](https://herofab.app/glossary/product-fill) · [Lifestyle image](https://herofab.app/glossary/lifestyle-image) · [Cut-out image](https://herofab.app/glossary/cut-out) · [Watermark](https://herofab.app/glossary/watermark) · [Megapixel](https://herofab.app/glossary/megapixel) · [WebP](https://herofab.app/glossary/webp) · [All terms](https://herofab.app/glossary/)
