--- title: "Kaufland photo requirements: 1,024 px, 2,048 px for zoom | Herofab" description: "Kaufland product photos: at least 1,024 px in height or width, 2,048 px for zoom, up to 10 MB; first photo on a white background. A free checker tests files." url: https://herofab.app/guides/kaufland-product-image-requirements language: en updated: 2026-11-13 --- # Kaufland product image requirements Kaufland product photos must be at least 1,024 pixels in height or width, and at least 2,048 pixels for zoom, with files up to 10 MB. The first photo shows a clear silhouette of the whole product on a white background, and a listing takes 5 to 10 pictures from different perspectives. At a glance - **Size:** At least 1,024 pixels in height or width - **Formats:** PNG, JPG/JPEG, WebP, TIFF and GIF - **File size:** Up to 10 MB - **First photo:** A clear silhouette of the product on a white background *All Kaufland image requirements* | | | | --- | --- | | Size | At least 1,024 pixels in height or width Up to 10 MB | | Aspect ratio | | | Background | A clear silhouette of the product on a white background | | Formats | Up to 10 MB PNG, JPG/JPEG, WebP, TIFF and GIF | | File size | Up to 10 MB | | Source | [Kaufland Global Marketplace — Product data guidelines](https://www.kauflandglobalmarketplace.com/en/seller-university/selling/product-data/product-data-guideline/) | | Checked | 10 October 2026 | [Check your images — free](https://herofab.app/tools/kaufland-product-photo-checker) ![Sage rib-knit cardigan as a flat lay on white](https://herofab.app/img/ex/sage-cardigan-flat-1100.webp) Made with Herofab · Ghost mannequin ## All Kaufland image requirements Source: [Kaufland Global Marketplace — Product data guidelines](https://www.kauflandglobalmarketplace.com/en/seller-university/selling/product-data/product-data-guideline/). Checked 10 October 2026. [Read again · 13 October 2026](https://herofab.app/guides/marketplace-image-rule-changes) - **Size:** At least 1,024 pixels in height or width - **Zoom:** At least 2,048 pixels in height or width - **File size:** Up to 10 MB - **First photo:** A clear silhouette of the product on a white background - **Not allowed:** Shadows, frames or white space; text, logos, symbols or flags; price or delivery information; official seals; collages and placeholder photos - **Number:** 5 to 10 pictures from different perspectives, detail shots included - **Formats:** PNG, JPG/JPEG, WebP, TIFF and GIF - **Alt text:** Alternative text for product images has been a legal requirement since June 2025; it is added in the Seller Portal or as a column of the product feed - **Neutral images:** Only neutral product images without promotional content, such as "Sale" lettering - **Whole product:** The product is shown in full in the first photograph, and additional images may show detailed views; no snapshot as the main image - **Accuracy:** Only products and accessories included in the scope of delivery ### Main image - **Background colour:** White background - **Shadows:** No shadow around the product Source: [Kaufland Global Marketplace — Product data guidelines](https://www.kauflandglobalmarketplace.com/en/seller-university/selling/product-data/product-data-guideline/) · checked 10 October 2026 [Check your images — free](https://herofab.app/tools/kaufland-product-photo-checker) ## Preparing the first photo Kaufland asks for a clear silhouette of the product on a white background as the first photo, with the whole product shown. Shadows, frames and white space are not allowed, so the image is cropped close to the product with an even margin rather than placed small in a large white field. A snapshot is not accepted as the main image. The first photo shows only what the customer receives. Accessories outside the scope of delivery, decorative props and packaging that is not part of the product stay out of the frame. Detail views, the back and the product in use follow in the additional images, of which Kaufland asks for 5 to 10, taken from different perspectives. ## Reaching the zoom size Product images need at least 1,024 pixels in height or width, and at least 2,048 pixels for zoom. An image exported with its longer side at 2,048 pixels or more lets customers look closely at material and finish, which matters most for clothing, shoes and products with fine detail. Files can be up to 10 MB in PNG, JPG/JPEG, WebP, TIFF or GIF. A 2,048-pixel JPG is usually far below that limit. When a large PNG or TIFF exceeds it, saving the same image as a high-quality JPG keeps the pixel size, and with it the zoom, while bringing the file under 10 MB. ## Alt text and neutral images Alternative text for product images has been a legal requirement since June 2025. It is added in the Seller Portal or as a column of the product feed, and describes what the image shows: the product type, colour, material and the view, such as front, back or detail. It is written for each image, not copied across the set. Kaufland accepts only neutral product images. Text, logos, symbols or flags, price or delivery information, official seals and lettering such as "Sale" are not allowed on the image, and neither are collages or placeholder photos. Promotional messages belong in the listing fields, where they can be changed without new photos. ## What Kaufland asks for, covered. White-background first photos and on-model views for Kaufland listings; 4K output passes Kaufland's 2,048-pixel zoom mark. ### White first photo A clear silhouette on white, as Kaufland asks for the first image. ### Zoom-ready 4K output passes Kaufland's 2,048-pixel zoom mark. ### More angles New poses from the same upload for the additional images. [Start free](https://app.herofab.app/login?lang=en&entry_source=content) ## Kaufland, answered. **What size should Kaufland product images be?** At least 1,024 pixels in height or width, 2,048 for zoom, up to 10 MB; the first photo a clear silhouette on white. **What image size enables zoom on Kaufland?** At least 2,048 pixels in height or width. Source: Kaufland Global Marketplace — Product data guidelines, checked 10 October 2026. **How large can a product image file be on Kaufland?** Up to 10 MB. Source: Kaufland Global Marketplace — Product data guidelines, checked 10 October 2026. **What is not allowed in product images on Kaufland?** Shadows, frames or white space; text, logos, symbols or flags; price or delivery information; official seals; collages and placeholder photos. Source: Kaufland Global Marketplace — Product data guidelines, checked 10 October 2026. **How many images per product on Kaufland?** 5 to 10 pictures from different perspectives, detail shots included. Source: Kaufland Global Marketplace — Product data guidelines, checked 10 October 2026. **Which file formats does Kaufland accept for product images?** PNG, JPG/JPEG, WebP, TIFF and GIF. Source: Kaufland Global Marketplace — Product data guidelines, checked 10 October 2026. **What size does Herofab download for Kaufland?** 2,048 × 2,048 px, within the limits Kaufland publishes. After delivery, choose Kaufland under “For a marketplace”: the file is made from your delivered image, without cropping and at no extra credit. **Where is alt text added for Kaufland product images?** In the Seller Portal or as a column of the product feed. Alternative text for product images has been a legal requirement since June 2025, and it should describe what each image shows, such as the product, its colour and the view. **Can a Kaufland product image show accessories sold separately?** No. Kaufland asks for only products and accessories included in the scope of delivery. An accessory that the customer does not receive with the product stays out of the images, so the picture matches what arrives. **Can I check my images before uploading?** Yes. The free [image size checker](https://herofab.app/tools/kaufland-product-photo-checker) reads each file in your browser and tests it against these rules; the image is not uploaded. **Where do these figures come from?** From Kaufland Global Marketplace — Product data guidelines, read on 10 October 2026. Marketplaces update their rules; the [official page](https://www.kauflandglobalmarketplace.com/en/seller-university/selling/product-data/product-data-guideline/) is the final reference. 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