---
title: "Marketplace product image requirements compared (2026) | Herofab"
description: "Image size, zoom, file and background rules for every major marketplace in one table, each summarised from the marketplace's own page and linked to it."
url: https://herofab.app/guides/marketplace-image-rules
language: en
updated: 2026-11-12
---

# Every marketplace's rules, in one table.

Size, zoom, file and background requirements side by side, each summarised from the marketplace's own page and read between 24 September 2026 and 12 October 2026; the Checked column shows the day for each marketplace. Open a marketplace to see what it means for your photos.

Free to reuse under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). Credit: Herofab (herofab.app).

With Herofab [Image size checker](https://herofab.app/tools/image-size-checker)

![Black-dial watch with a mesh strap on white, three-quarter view](https://herofab.app/img/ex/watch-packshot-1100.webp)

Made with Herofab · Packshot studio

| Marketplace | Where | At a glance | Herofab download size | Source | Checked |
| --- | --- | --- | --- | --- | --- |
| [Amazon](https://herofab.app/guides/amazon-product-image-size) | Worldwide | 500 to 10,000 pixels on the longest side; more than 1,000 pixels per side enables zoom. | 1,600 × 1,600 | [Official page](https://sell.amazon.com/blog/product-photos) | 10 October 2026 |
| [eBay](https://herofab.app/guides/ebay-product-image-size) | Worldwide | At least 500 × 500 pixels, about 1,600 × 1,600 recommended, up to 12 MB and 24 pictures. | 1,600 × 1,600 | [Official page](https://www.ebay.com/help/selling/listings/creating-managing-listings/add-pictures?id=4148) | 10 October 2026 |
| [Shopify](https://herofab.app/guides/shopify-product-image-size) | Worldwide | 2,048 × 2,048 pixels usually displays best for square images; up to 5,000 × 5,000 pixels or 25 megapixels, under 20 MB. | 2,048 × 2,048 | [Official page](https://help.shopify.com/en/manual/products/product-media/product-media-types) | 10 October 2026 |
| [Google Shopping](https://herofab.app/guides/google-shopping-image-requirements) | Worldwide | At least 500 × 500 pixels, 1,500 × 1,500 or above recommended, up to 16 MB and 64 megapixels; the product fills 75–90% of the image. | 1,500 × 1,500 | [Official page](https://support.google.com/merchants/answer/6324350?hl=en) | 10 October 2026 |
| [Zalando](https://herofab.app/guides/zalando-image-guidelines) | Europe | Aspect ratio 1:1.44, best practice 1,801 × 2,600 pixels, minimum 762 × 1,100; JPG only, up to 20 MB, sRGB. | 1,801 × 2,600 | [Official page](https://partner.zalando.com/university/article/zalando-image-guidelines) | 10 October 2026 |
| bol | Netherlands · Belgium | At least 500 × 500 and at most 6,000 × 6,000 pixels, 30 KB to 10 MB; zoom works from 1,200 × 1,200 pixels. | 2,000 × 2,000 | [Official page](https://partnerplatform.bol.com/en/idp/rules-for-images) | 10 October 2026 |
| [Trendyol](https://herofab.app/guides/trendyol-product-image-size) | Türkiye | 1,200 × 1,800 pixels at 96 dpi, up to 8 images per barcode, served over HTTPS. | 1,200 × 1,800 | [Official page](https://developers.trendyol.com/docs/%C3%BCr%C3%BCn-yaratma-v2) | 10 October 2026 |
| [Walmart](https://herofab.app/guides/walmart-product-image-requirements) | United States | Square 2,200 × 2,200 pixels on seamless white, zoom from 1,500 × 1,500, up to 5 MB, JPEG, PNG or BMP. | 2,200 × 2,200 | [Official page](https://marketplacelearn.walmart.com/guides/Item%20setup/Item%20content,%20imagery,%20and%20media/Product-detail-page:-Image-guidelines-&-requirements) | 10 October 2026 |
| [Etsy](https://herofab.app/guides/etsy-listing-photo-size) | Worldwide | At least 2,000 pixels wide and high recommended; the first photo at least 635 pixels, square or landscape. | 2,000 × 2,000 | [Official page](https://help.etsy.com/hc/en-us/articles/115015663347-Requirements-and-Best-Practices-for-Images-in-Your-Etsy-Shop) | 10 October 2026 |
| [TikTok Shop](https://herofab.app/guides/tiktok-shop-product-image-requirements) | United States | Every image at least 600 × 600 pixels, up to 9 square images, the main image a front view on pure white. | 1,600 × 1,600 | [Official page](https://seller-us.tiktok.com/university/essay?knowledge_id=3196690250417921) | 10 October 2026 |
| [Kaufland](https://herofab.app/guides/kaufland-product-image-requirements) | Germany · Austria · Poland · Czechia · Slovakia | At least 1,024 pixels in height or width, 2,048 for zoom, up to 10 MB; the first photo a clear silhouette on white. | 2,048 × 2,048 | [Official page](https://www.kauflandglobalmarketplace.com/en/seller-university/selling/product-data/product-data-guideline/) | 10 October 2026 |
| [OTTO](https://herofab.app/guides/otto-product-image-requirements) | Germany | JPG or PNG, at least 480 × 960 pixels, at most 4,500 pixels per side, RGB; the main image cut out or on a light, neutral background. | 2,000 × 2,000 | [Official page](https://www.otto.market/_Resources/Persistent/4/0/f/9/40f93e8e8315a91f7c8dab0e2bf4cf14057d1279/18012024_Onboarding-Guide.pdf) | 10 October 2026 |
| [Galaxus](https://herofab.app/guides/galaxus-product-images) | Switzerland · Germany · Austria | The first image in good resolution, showing the product cut out, from the front. | 2,000 × 2,000 | [Official page](https://www.galaxus.de/de/page/wer-bestimmt-eigentlich-die-bilder-bei-einem-produkt-35527) | 24 September 2026 |
| Mercado Livre | Brazil | At least 500 pixels on the longest side, 1,200 × 1,200 recommended for zoom, square; white backgrounds only required in some categories. | 1,200 × 1,200 | [Official page](https://vendedores.mercadolivre.com.br/nota/fotos-de-qualidade-o-segredo-para-se-destacar-e-vender-mais) | 10 October 2026 |
| [ABOUT YOU](https://herofab.app/guides/about-you-product-image-requirements) | Europe | Upright 3:4 images, at least 1,125 × 1,500 pixels, 1,500 × 2,000 recommended; a front bust view on white or transparent and a model view are required. | 1,500 × 2,000 | [Official page](https://docs.partner.aboutyou.com/user-guide/product-image-requirements) | 10 October 2026 |
| [Faire](https://herofab.app/guides/faire-product-image-size) | Worldwide | Square product photos of at least 500 × 500 pixels; for apparel, 3:4 portrait at 1,800 × 2,400 pixels is optimal; PNG or JPEG. | Products: 2,000 × 2,000 · Clothing: 1,800 × 2,400 | [Official page](https://www.faire.com/support/articles/360032130371) | 8 October 2026 |
| [Shopee](https://herofab.app/guides/shopee-product-photos) | Brazil | Up to nine images per listing, each file up to 2 MB; the product clearly visible, preferably on a white or neutral background. | 1,600 × 1,600 | [Official page](https://seller.shopee.com.br/edu/article/2822/boas-praticas-de-fotos-para-anuncios) | 10 October 2026 |
| [Wayfair](https://herofab.app/guides/wayfair-product-image-requirements) | United States | At least 1,000 × 1,000 pixels, 2,000 × 2,000 recommended, with a mix of silhouette and environmental shots. | 2,000 × 2,000 | [Official page](https://sell.wayfair.com/blog/learn-the-basics/imagery-101) | 24 September 2026 |
| [Allegro](https://herofab.app/guides/allegro-product-image-requirements) | Poland · Czechia · Slovakia · Hungary | At least 500 px on the longer side, up to 26 MP, shown at up to 2,560 × 2,560; JPG or PNG. Fashion thumbnails: plain white or light grey. | — | [Official page](https://help.allegro.com/en/sell/a/rules-for-images-in-the-gallery-and-in-descriptions-8dvWB8Y2PIq) | 10 October 2026 |
| Hood.de | Germany | At least 800 × 800 pixels on a uniform white or transparent background; no added text, frames or company logos; GIF, PNG or JPG. | — | [Official page](https://www.hood.de/tips/1530/standards-fuer-produktbilder.htm) | 27 September 2026 |
| [CDON](https://herofab.app/guides/cdon-image-requirements) | Sweden · Denmark · Norway · Finland | CDON images: at least 600 × 600 pixels, PNG or JPEG, white or transparent background, product at 75–90% of the frame; AI allowed if accurate. | — | [Official page](https://support.cdon.com/hc/en-us/articles/37519125790612-Product-Image-Guidelines) | 27 September 2026 |
| Fyndiq | Sweden · Denmark · Norway · Finland | Fyndiq images: at least 600 pixels, PNG or JPEG, a white cut-out background, the product filling 75–90 percent of the picture; AI must not mislead. | — | [Official page](https://support.fyndiq.se/hc/sv/articles/360037934711-Produktbild) | 27 September 2026 |
| Avocadostore | Germany · Austria | Portrait 1:1.2, at least 1,000 × 1,200 pixels, 2,560 × 3,072 or larger optimal; JPG, PNG, TIFF or WEBP up to 50 MB; product fills 80% of the image. | — | [Official page](https://avocadostoremarket.zendesk.com/hc/article_attachments/32194840197906) | 27 September 2026 |
| Cdiscount | France | At least 500 × 500 pixels, no maximum, up to 5 MB, one to six images in JPG, PNG, GIF, BMP or WEBP; the product alone, from the front, on white. | — | [Official page](https://developer.octopia-io.net/api-reference/product-management/) | 27 September 2026 |
| Ricardo | Switzerland | Ricardo crops pictures to 4:3; feed images are JPG or PNG, at least 700 px, up to 5 MB, 1–10 per product; the whole item on a light, neutral background. | — | [Official page](https://help.ricardo.ch/hc/de/articles/115002488945-Wie-beschreibe-ich-meinen-Artikel-professionell) | 27 September 2026 |
| [Heureka](https://herofab.app/guides/heureka-image-requirements) | Czechia · Slovakia | Heureka feed images: at least 20 × 50 px and 30 kB, 175 × 175 px recommended, at most 4,096 × 4,096 px and 2,000 kB; ideally white, not transparent. | — | [Official page](https://sluzby.heureka.cz/napoveda/jak-spravne-posilat-obrazky/) | 10 October 2026 |
| GLAMI | Czechia · Slovakia · Hungary · Romania · Bulgaria · Slovenia · Croatia · Greece · Poland · Italy · Estonia · Lithuania · Latvia | GLAMI: real photos, not edited online; at least 500 px wide, ideally 1,500 px; white or light background; model images in IMGURL\_ALTERNATIVE. | — | [Official page](https://help.glami.info/img) | 27 September 2026 |
| Beslist.nl | Netherlands · Belgium | Beslist.nl feed images: at least 800 × 800 pixels, highest possible resolution, up to 13 extra images on white; no watermarks, logos or promotional text. | — | [Official page](https://clientportal.beslist.nl/info/product-and-image-urls) | 10 October 2026 |
| [Dafiti](https://herofab.app/guides/dafiti-image-requirements) | Brazil | Dafiti: high-resolution photos, neutral background, no pixel size stated; 4–5 photos help, model shots preferred, ghost-mannequin photos not allowed. | — | [Official page](https://sellercenter.com.br/gv_apresentacaodoproduto) | 10 October 2026 |
| Best Buy Canada | Canada | Best Buy Canada supplier shot guides: at least 1,500 × 1,500 pixels at 300 DPI, on white, EPS, TIFF, JPEG or PSD. Marketplace upload rules may differ. | — | [Official page](https://partners.bestbuy.com/-/digital-assets-product-shot-guides-ca) | 27 September 2026 |
| Squarespace | Worldwide | A width of 2,500 pixels is ideal; .jpg, .gif, .png or .webp up to 20 MB and 120 megapixels; up to 100 images per product. | — | [Official page](https://support.squarespace.com/hc/en-us/articles/206542517-Formatting-images-for-display-on-the-web) | 11 October 2026 |
| [Wix](https://herofab.app/guides/wix-product-image-size) | Worldwide | Wix gives 3,000 × 3,000 pixels as the minimum for product images; seven aspect ratios, 1:1 recommended for mobile; files up to 50 MB. | — | [Official page](https://support.wix.com/en/article/wix-stores-adding-images-gifs-and-videos-to-products) | 11 October 2026 |
| WooCommerce | Worldwide | Upload product images of at least 800 × 800 pixels; WooCommerce resizes them to the single, catalogue and thumbnail sizes the theme sets. | — | [Official page](https://woocommerce.com/document/adding-product-images-and-galleries/) | 11 October 2026 |
| [Ecwid](https://herofab.app/guides/ecwid-product-image-size) | Worldwide | No strict size rules: Ecwid suggests at least 1,000 pixels; JPG, PNG, GIF or WebP up to 20 MB; unlimited images per product. | — | [Official page](https://support.ecwid.com/hc/en-us/articles/360008885380-Product-images) | 11 October 2026 |
| [Pinterest](https://herofab.app/guides/pinterest-product-pin-image-size) | Worldwide | Main product image at least 1,000 × 1,500 pixels, 2:3 recommended; up to 10 additional images; an optional field discloses AI-generated images. | — | [Official page](https://help.pinterest.com/en/business/article/before-you-get-started-with-catalogs) | 11 October 2026 |
| [Facebook & Instagram Shop](https://herofab.app/guides/facebook-instagram-shops-image-requirements) | Worldwide | At least 500 × 500 pixels, 1,024 × 1,024 recommended for Shops; JPEG or PNG up to 8 MB; no text overlays, promo codes or watermarks. | — | [Official page](https://www.facebook.com/business/help/686259348512056) | 11 October 2026 |
| [Miinto](https://herofab.app/guides/miinto-image-requirements) | Europe | First image a packshot on white, no model; at least 3 images for clothes and shoes; 1,000 × 1,000 pixels recommended, 3 MB maximum. | — | [Official page](https://4c08eab6-6a69-4095-8551-a9ce5e1e870e.filesusr.com/ugd/752120_7787827dded741d5a9161315c6dc20e1.pdf) | 11 October 2026 |
| Vinted | Europe | Vinted's rules give no pixel size: up to 20 photos per listing, taken by you and showing the item as it is; no image editing or stock photos. | — | [Official page](https://www.vinted.co.uk/catalog-rules) | 11 October 2026 |
| [Vestiaire Collective](https://herofab.app/guides/vestiaire-collective-photo-requirements) | Worldwide | JPEG or PNG, no larger than 10 MB; main photo of the whole item on a neutral background, not worn or on a mannequin; brand tag shown. | — | [Official page](https://faq.vestiairecollective.com/hc/en-us/articles/209240225-Seller-How-to-Take-Great-Photos-for-Your-Listing) | 11 October 2026 |
| Tokopedia | Indonesia | At least 600 × 600 pixels, up to 9 square images; main image a front view on a solid colour, product at 60% of the frame; AI rules. | — | [Official page](https://seller-id.tokopedia.com/university/essay?knowledge_id=7065663894374161) | 11 October 2026 |
| Tiki | Vietnam | Main image square at 1,200 × 1,200 pixels on pure white, product at 80% of the frame; 5 to 15 additional images; no text, logos or borders. | — | [Official page](https://hocvien.tiki.vn/faq/quy-chuan-ve-hinh-anh-san-pham/) | 11 October 2026 |
| [Coupang](https://herofab.app/guides/coupang-product-image-requirements) | South Korea | Square JPG or PNG, 1,000 × 1,000 pixels recommended; main image shows only the product on white; up to 9 additional images. | — | [Official page](https://marketplace.coupang.com/mba/listing) | 11 October 2026 |
| Rakuten Ichiba | Japan | First product image: text within 20% of the image, no border lines, plain white or photo background; square, 700 × 700 pixels or larger. | — | [Official page](https://service.rms.rakuten.co.jp/column/detail/26) | 11 October 2026 |
| [Temu](https://herofab.app/guides/temu-product-image-requirements) | Worldwide | Temu product images: 3:4 at 1,340 × 1,785 pixels or more for apparel, 1:1 at 800 × 800 or more for other goods, JPEG or PNG up to 3 MB. | — | [Official page](https://partner-eu.temu.com/documentation?menu_code=85762c6ccc5a4dbc8c023ea5e10c6dc0&sub_menu_code=894d49588571477da64a04a5d81b53a7) | 12 October 2026 |
| Newegg | United States | Newegg product images: at least 640 × 480 pixels, JPG, JPEG, GIF or PNG up to 5 MB, 7 images per seller, and no people in the primary image. | — | [Official page](https://sellerportal.newegg.com/selleracademy/knowledge-base/product-image-and-video-policies-and-guidelines/) | 12 October 2026 |
| [BigCommerce](https://herofab.app/guides/bigcommerce-product-image-size) | Worldwide | BigCommerce product images: 1,280 × 1,280 pixels optimal, JPEG, GIF, WebP or PNG, 8 MB per file and up to 1,000 images per product. | — | [Official page](https://support.bigcommerce.com/s/article/Adding-Products-v3) | 12 October 2026 |
| Shopware | Worldwide | Shopware 6 product images: square 600 × 600 pixels recommended, 1,920 × 1,920 for zoom, thumbnails at 400, 800 and 1,920 pixels. | — | [Official page](https://docs.shopware.com/en/shopware-6-en/catalogues/products) | 12 October 2026 |
| [Webflow](https://herofab.app/guides/webflow-ecommerce-product-image-size) | Worldwide | Webflow Ecommerce product images: 4 MB maximum per image, one main image plus up to 25 more, responsive variants from 500 to 3,200 px. | — | [Official page](https://help.webflow.com/hc/en-us/articles/33961378697107-Responsive-images) | 12 October 2026 |
| Square Online | Worldwide | Square Online item images: at least 2,000 × 2,000 pixels at 1:1 recommended, JPG, JPEG, PNG or GIF, up to 15 MB per image. | — | [Official page](https://squareup.com/help/us/en/article/8267-upload-images-to-your-item-library) | 12 October 2026 |
| [Lightspeed eCom](https://herofab.app/guides/lightspeed-ecom-product-image-size) | Worldwide | Lightspeed eCom (C-Series) product images: up to 5,128 × 5,128 pixels, 25 MB maximum, JPG, PNG or WebP, 10 to 12 images per product. | — | [Official page](https://ecom-support.lightspeedhq.com/hc/en-us/articles/220320508-Understanding-eCom-C-Series-specifications-and-limits) | 12 October 2026 |
| Big Cartel | Worldwide | Big Cartel product images: 10 MB or less, .jpg, .gif or .png, around 1,000 pixels wide, one to twenty-five images per product by plan. | — | [Official page](https://www.bigcartel.com/resources/help/article/add-a-product) | 12 October 2026 |
| [SHOPLINE](https://herofab.app/guides/shopline-product-image-size) | Worldwide | SHOPLINE product images: 1,600 px or wider recommended, .jpg, .png, .webp or .gif, 20 MB and 35 MP maximum, 2:3 ratio recommended. | — | [Official page](https://help.shopline.com/hc/en-001/articles/14357538994329-Configuring-Product-Information-and-Media) | 12 October 2026 |
| [Wolf & Badger](https://herofab.app/guides/wolf-and-badger-image-requirements) | Worldwide | Wolf & Badger product images: JPEG, 1,500 × 1,500 pixels, under 1 MB, 72 dpi, first image a front-facing cut-out on pure white, no logos or text. | — | [Official page](https://kb.wolfandbadger.com/image-requirements-apparel) | 12 October 2026 |
| THE ICONIC | Australia · New Zealand | THE ICONIC seller images: 1,600 × 2,000 pixels at 300 dpi, under 1.95 MB, 2 to 8 images, light grey backgrounds and a disclaimer for AI imagery. | — | [Official page](https://marketplace.zendesk.com/hc/en-us/articles/17219653381519-Image-Briefs) | 12 October 2026 |
| [Trade Me](https://herofab.app/guides/trade-me-photo-requirements) | New Zealand | Trade Me listing photos: at least 500 pixels on one side, up to 5 MB, PNG, JPG, BMP or GIF, up to 20 photos, no logos, borders or marketing text. | — | [Official page](https://help.trademe.co.nz/hc/en-us/articles/360007264991-Marketplace-photo-and-video-guidelines) | 12 October 2026 |
| [noon](https://herofab.app/guides/noon-product-image-requirements) | United Arab Emirates · Saudi Arabia · Egypt | noon product images: JPEG or JPG only, at least 660 pixels wide, 10 MB at most, 1 to 9 images, pure white primary background (light grey for fashion). | — | [Official page](https://helpcenter.noon.partners/en/category/product-listing/image-requirements-and-rejection-reasons-for-the-seller-sku) | 12 October 2026 |
| [SHEIN](https://herofab.app/guides/shein-product-image-size) | Worldwide | SHEIN Marketplace images: main image 1,340 × 1,785 pixels or 1:1 at 900–2,200 pixels, JPG, JPEG or PNG up to 3 MB, up to 10 detail images. | — | [Official page](https://open.sheincorp.com/documents/system/4d96fc8f-4913-4211-8630-5d81e7fcc010) | 12 October 2026 |
| AliExpress | Worldwide | AliExpress local listings: six main images at 1:1 (800 × 800 pixels or more) or 3:4 (750 × 1,000 or more), JPG, JPEG or PNG within 5 MB. | — | [Official page](https://rule.aliexpress.com/rule-channels/49971998/206428683) | 12 October 2026 |
| Orderchamp | Europe | Orderchamp product photos: 800 × 800 pixels or higher, white plain background, at least 3 pictures per product, banner 1,350 × 270 pixels. | — | [Official page](https://support.orderchamp.com/hc/en-150/articles/4404287703057-What-are-Orderchamp-s-storefront-guidelines) | 12 October 2026 |
| Falabella | Chile | Falabella Marketplace images: JPG format, 1,500 × 1,500 pixels optimal, white main-image background, 45-pixel inner margins, up to 8 images. | — | [Official page](https://ayudaseller.falabella.com/s/article/Requisitos-de-las-imagenes-Chile?language=es) | 12 October 2026 |
| Naver Smart Store | South Korea | Naver Smart Store product images: 1,000 × 1,000 pixels recommended, still JPG, JPEG, GIF, PNG or BMP files, 20 MB at most per image. | — | [Official page](https://help.sell.smartstore.naver.com/faq/content.help?faqId=3378) | 12 October 2026 |
| [Fruugo](https://herofab.app/guides/fruugo-image-requirements) | Worldwide | Fruugo product images: minimum 400 × 400 pixels on a white background, JPG, PNG or GIF, up to 5 image URLs per product, no watermarks or text. | — | [Official page](https://fruugo.atlassian.net/wiki/spaces/RR/pages/3215097943/Images) | 12 October 2026 |
| [OnBuy](https://herofab.app/guides/onbuy-image-requirements) | United Kingdom | OnBuy product images: 500 × 500 pixels recommended, 1,000 × 1,000 maximum, up to 10 MB, JPG, JPEG, PNG or GIF, white background where possible. | — | [Official page](https://docs.api.onbuy.com/) | 12 October 2026 |
| [eMAG](https://herofab.app/guides/emag-image-requirements) | Romania · Hungary · Bulgaria | eMAG product images: 640 × 640 to 6,000 × 6,000 pixels, clothing 640 × 960 (2:3), JPG, PNG or GIF up to 6 MB, white background on the main image. | — | [Official page](https://marketplace.emag.hu/infocenter/emag-academy/how-to-add-a-product-one-by-one/standards-for-the-main-image-of-the-product/?lang=en) | 12 October 2026 |
| Tradera | Sweden | Tradera listing photos: PNG, JPG or JPEG up to 10 MB each, up to 40 images per listing, square cover image in search, MP4 video up to 60 seconds. | — | [Official page](https://www.tradera.com/support/gb/posts/bildformat-videoformat/) | 12 October 2026 |
| [Skroutz](https://herofab.app/guides/skroutz-image-requirements) | Greece | Skroutz product images: at least one dimension over 1,000 pixels without margins, white or monochromatic background, up to 15 images, no watermarks. | — | [Official page](https://developer.skroutz.gr/products/xml_feed/) | 12 October 2026 |
| [Adobe Commerce](https://herofab.app/guides/adobe-commerce-product-image-size) | Worldwide | Adobe Commerce product images: example base size 1,100 × 1,100 pixels with zoom, auto-resize to 1,920 × 1,200 by default, sRGB colour profile. | — | [Official page](https://experienceleague.adobe.com/en/docs/commerce-admin/catalog/products/digital-assets/product-image) | 12 October 2026 |
| PrestaShop | Worldwide | PrestaShop product images: one master upload resized to theme sizes such as 800 × 800 pixels, JPEG or PNG output, WebP and AVIF from 8.1. | — | [Official page](https://docs.prestashop-project.org/v.9-documentation/user-guide/improving-shop/customizing-store-design/image-settings) | 12 October 2026 |
| OpenCart | Worldwide | OpenCart product images: 800 × 600 to 1,200 × 900 pixels and 100–500 KB recommended, in JPEG, PNG or GIF, with a white-background main image. | — | [Official page](https://docs.opencart.com/admin-interface/overview/products/product-form-tabs) | 12 October 2026 |
| [Weebly](https://herofab.app/guides/weebly-product-image-size) | Worldwide | Weebly item images: JPG or PNG, up to 25 MB each, at least 1,000 pixels on the smallest side; zoom needs about 700 pixels or more. | — | [Official page](https://www.weebly.com/app/help/us/en/topics/product-images) | 12 October 2026 |
| Jimdo | Worldwide | Jimdo store images: Creator store items up to 1,280 × 1,024 pixels in PNG, JPG or GIF; Website Builder recommends 1,920 × 1,080, with a 20 MB limit. | — | [Official page](https://help.jimdo.com/hc/en-us/articles/115005538746-How-big-should-my-images-be) | 12 October 2026 |
| [Shift4Shop](https://herofab.app/guides/shift4shop-product-image-size) | Worldwide | Shift4Shop image defaults: 300 × 300 pixel product page image, 150 × 150 thumbnail, 450 × 450 large zoom image; file manager uploads up to 25 MB. | — | [Official page](https://support.3dcart.com/knowledgebase/article/View/150/5/how-does-image-resizing-work-for-products) | 12 October 2026 |
| [Volusion](https://herofab.app/guides/volusion-product-image-size) | Worldwide | Volusion product images: the main image defaults to 400 pixels and the zoom image to 1,200 pixels, which must be 20% larger; JPG, PNG or GIF files. | — | [Official page](https://help.volusion.com/s/uploadingproductimages) | 12 October 2026 |
| [Folksy](https://herofab.app/guides/folksy-photo-size) | United Kingdom | Folksy listing photos: at least 1,000 pixels wide, square 1,000 × 1,000 main image recommended, JPG or PNG under 5 MB, up to 5 images per listing. | — | [Official page](https://folksy.uservoice.com/knowledgebase/articles/57289-photos-sizing-and-uploading) | 12 October 2026 |
| [ZALORA](https://herofab.app/guides/zalora-product-image-requirements) | Asia | ZALORA product images: 762 × 1,100 pixels at a 0.69 : 1 ratio, 300 dpi, under 2 MB, on a white to light grey background with no watermarks. | — | [Official page](https://sellercenter.zalora.com/faq_product_imageupload) | 12 October 2026 |
| [Reverb](https://herofab.app/guides/reverb-photo-requirements) | Worldwide | Reverb listing photos: 620 × 620 to 1,600 × 1,600 pixels, square-cropped, up to 25 per listing, with no added text, borders, collages or screenshots. | — | [Official page](https://help.reverb.com/hc/en-us/articles/41988278270747-Listing-Standards) | 12 October 2026 |

*At a glance*

| Marketplace | Size | Aspect ratio | Background | Formats | File size | Source | Checked |
| --- | --- | --- | --- | --- | --- | --- | --- |
| [Shopify](https://herofab.app/guides/shopify-product-image-size) | 2,048 × 2,048 pixels usually displays best for square product images Up to 5,000 × 5,000 pixels, or 25 megapixels | 2,048 × 2,048 pixels usually displays best for square product images Use one aspect ratio for all featured images so they display at the same size |   | Smaller than 20 MB PNG is the best file type for most product images, followed by JPEG; TIFF, BMP, GIF, SVG, HEIC and WebP are also accepted Animated versions of GIF and WebP files are also supported | Smaller than 20 MB | [Official page](https://help.shopify.com/en/manual/products/product-media/product-media-types) | 10 October 2026 |
| [Kaufland](https://herofab.app/guides/kaufland-product-image-requirements) | At least 1,024 pixels in height or width Up to 10 MB |   | A clear silhouette of the product on a white background | Up to 10 MB PNG, JPG/JPEG, WebP, TIFF and GIF | Up to 10 MB | [Official page](https://www.kauflandglobalmarketplace.com/en/seller-university/selling/product-data/product-data-guideline/) | 10 October 2026 |
| [Amazon](https://herofab.app/guides/amazon-product-image-size) | 500 to 10,000 pixels on the longest side |   | In most cases, product shots against a white background (RGB 255, 255, 255) | JPEG, TIFF, PNG or non-animated GIF; JPEG is preferred |   | [Official page](https://sell.amazon.com/blog/product-photos) | 10 October 2026 |
| [Shopee](https://herofab.app/guides/shopee-product-photos) | Up to 2 MB per image |   | The product easily visible, preferably on a white or neutral background | Up to 2 MB per image | Up to 2 MB per image | [Official page](https://seller.shopee.com.br/edu/article/2822/boas-praticas-de-fotos-para-anuncios) | 10 October 2026 |
| [Faire](https://herofab.app/guides/faire-product-image-size) | Square, at least 500 × 500 pixels Portrait recommended, which Faire writes as a 4:3 ratio (3:4 as width to height); optimal size 1,800 × 2,400 pixels A 1:1 ratio is recommended; optimal size 248 × 248 pixels | Square, at least 500 × 500 pixels Portrait recommended, which Faire writes as a 4:3 ratio (3:4 as width to height); optimal size 1,800 × 2,400 pixels Square; optimal size 1,080 × 1,080 pixels A 1:1 ratio is recommended; optimal size 248 × 248 pixels |   | PNG or JPEG |   | [Official page](https://www.faire.com/support/articles/360032130371) | 8 October 2026 |
| [Zalando](https://herofab.app/guides/zalando-image-guidelines) | Best practice 1,801 × 2,600 pixels; minimum 762 × 1,100 (designer brands 1,800 × 2,600) | 1:1.44 (width × height), upright format Zalando's system rounds the ratio: 1.445 or 1.446 becomes 1.45 and is marked as an incorrect aspect ratio Zalando may position packshots on its view grids, crop images to the required resolution and aspect ratio and modify backgrounds to its required colour range; it does not make edits that change how the article looks | Plain, lifestyle or ambient settings; a primary packshot submitted on a white background gets a light grey background applied automatically; back views and model views can use any background colour, setting or location Zalando may position packshots on its view grids, crop images to the required resolution and aspect ratio and modify backgrounds to its required colour range; it does not make edits that change how the article looks | JPG/JPEG only, up to 20 MB, sRGB colour mode | JPG/JPEG only, up to 20 MB, sRGB colour mode | [Official page](https://partner.zalando.com/university/article/zalando-image-guidelines) | 10 October 2026 |
| bol | At least 500 × 500 and at most 6,000 × 6,000 pixels; white space does not count towards these limits At least 30 KB and at most 10 MB |   | The front of the item, out of its packaging, on a white, neutral background with no visible shadows; no models, texts or lifestyle setting A white, neutral background with no visible shadows, except for lifestyle images; different perspectives, at least straight from the front and as full-frame as possible; only the item itself and its accessories | At least 30 KB and at most 10 MB | At least 30 KB and at most 10 MB | [Official page](https://partnerplatform.bol.com/en/idp/rules-for-images) | 10 October 2026 |
| Vinted |   |   |   |   |   | [Official page](https://www.vinted.co.uk/catalog-rules) | 11 October 2026 |
| Cdiscount | At least 500 × 500 pixels, with no maximum limit |   | The product shown alone, from the front, on a white background, filling the image without pixelation; no multiple views in one image Clothing: a front view, a back view and a close-up of the material on a white background. Shoes: several views of the shoe and a close-up of the material on a white background | JPG, PNG, GIF, BMP or WEBP, up to 5 MB per image | JPG, PNG, GIF, BMP or WEBP, up to 5 MB per image | [Official page](https://developer.octopia-io.net/api-reference/product-management/) | 27 September 2026 |

## Marketplace image-rule cheat sheet

Selected English visual-rule guides, ordered by page impressions. Each row links to its guide and official source; the date is the source record's last-checked date.

*Top 10 English visual-rule guide pages by GSC impressions*

| Platform | Rule summary | Recorded profile | Last checked | Official source |
| --- | --- | --- | --- | --- |
| [Klaviyo](https://herofab.app/guides/klaviyo-email-image-size) | Klaviyo email image sizes: 600–1,000 pixels wide and under 2,000 pixels high for full-width images, JPEG, PNG or GIF, 10 MB maximum, 1 MB advised. | See the guide for its recorded rules | 12 October 2026 | [Klaviyo Help Center — About email images best practices; Optimal email template width reference; How to embed videos and attach files to emails; Dark mode email design best practices; Why is my email being clipped?](https://help.klaviyo.com/hc/en-us/articles/115005253688-About-email-images-best-practices) |
| [Faire](https://herofab.app/guides/faire-product-image-size) | Square product photos of at least 500 × 500 pixels; for apparel, 3:4 portrait at 1,800 × 2,400 pixels is optimal; PNG or JPEG. | Products: 2,000 × 2,000 · Clothing: 1,800 × 2,400 | 8 October 2026 | [Faire Help Center — Image size requirements](https://www.faire.com/support/articles/360032130371) |
| [Google Business Profile](https://herofab.app/guides/google-business-profile-photo-size) | Google Business Profile photos: JPG or PNG between 10 KB and 5 MB, 720 × 720 pixels recommended and 250 × 250 pixels minimum, in focus and well lit. | See the guide for its recorded rules | 12 October 2026 | [Google Business Profile Help — Manage your Business Profile photos & videos; Tips for business-specific photos on your Business Profile; About product editor; Maps User Generated Content Policy Help — Tips for posting media to Maps](https://support.google.com/business/answer/6103862) |
| [Shopee](https://herofab.app/guides/shopee-product-photos) | Up to nine images per listing, each file up to 2 MB; the product clearly visible, preferably on a white or neutral background. | 1,600 × 1,600 | 10 October 2026 | [Shopee Centro de Educação do Vendedor — Boas práticas de fotos para anúncios (17 November 2025)](https://seller.shopee.com.br/edu/article/2822/boas-praticas-de-fotos-para-anuncios) |
| [Amazon A+ Content](https://herofab.app/guides/amazon-a-plus-content-image-size) | A+ images: JPG, PNG or BMP in RGB, under 2 MB each, at least 72 dpi; Seller Central lists 970 × 300 pixels for Basic A+ and 1,464 × 600 for Premium A+. | See the guide for its recorded rules | 12 October 2026 | [Amazon Seller Central — A+ content guidelines; A+ Content; Create A+ content; Amazon A+ Content Design Guide](https://sellercentral.amazon.com/help/hub/reference/external/GGW8U76SSNTRTBX7) |
| [Amazon clothing](https://herofab.app/guides/amazon-clothing-image-requirements) | Adult clothing on a standing model, pure white, close to 3:4 — and what Amazon does not allow in the main image. | Model: Adult clothing is photographed on a model; children's and baby form-fitting items are shown without models; Accessories: Clothing accessories are not photographed on models; Background: Pure white (hex #FFFFFF or RGB 255, 255, 255); View: A frontal view of the product, preferably without distracting accessories; Framing: The whole product in frame, no part clipped; close to 3:4 (width to height), with 85% of the image area occupied | 25 September 2026 | [Amazon Seller Central — Image guidelines for clothing](https://sellercentral.amazon.com/help/hub/reference/external/G200498950) |
| [Facebook & Instagram Shop](https://herofab.app/guides/facebook-instagram-shops-image-requirements) | At least 500 × 500 pixels, 1,024 × 1,024 recommended for Shops; JPEG or PNG up to 8 MB; no text overlays, promo codes or watermarks. | See the guide for its recorded rules | 11 October 2026 | [Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager](https://www.facebook.com/business/help/686259348512056) |
| [Walmart Connect](https://herofab.app/guides/walmart-connect-image-size) | Walmart Connect image specs: Brand Shop hero banner at least 1,676 × 940 pixels, Sponsored Brands logo at least 300 × 180, Marquee image 1,510 × 356. | See the guide for its recorded rules | 12 October 2026 | [Walmart Connect Advertising Help — Step 3: Set up your logo, image and call-to-action links; Setting up your Hero banner; Setting up a Skinny banner; Setting up your promo cards; Setting up a Hero carousel; Setting up your category hub; Brand Box; Gallery; Marquee; Skyline; Tile ads; Walmart Marketplace Learn — Company Info: Overview](https://advertisinghelp.walmart.com/s/guides?channel=ShopBuilder&article=000010842&language=en_US) |
| [Zalando](https://herofab.app/guides/zalando-image-guidelines) | Aspect ratio 1:1.44, best practice 1,801 × 2,600 pixels, minimum 762 × 1,100; JPG only, up to 20 MB, sRGB. | 1,801 × 2,600 | 10 October 2026 | [Zalando Partner University — Image guidelines](https://partner.zalando.com/university/article/zalando-image-guidelines) |
| [Microsoft Advertising](https://herofab.app/guides/microsoft-advertising-image-size) | Microsoft Advertising images need at least 703 × 368 pixels at 1.91:1, with 1,200 × 628 pixels recommended; product feed images cannot exceed 16 MB. | See the guide for its recorded rules | 12 October 2026 | [Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes](https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_imageguidelines) |

Reuse this compilation with attribution under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). Platform rules can change; check the linked official source.

**Embed this table**

Copy this plain HTML table and keep the Herofab attribution and linked official sources:

```
<table>
  <caption>Marketplace image-rule guide: selected pages and last-checked dates</caption>
  <thead><tr><th scope="col">Platform</th><th scope="col">Rule summary</th><th scope="col">Recorded profile</th><th scope="col">Last checked</th><th scope="col">Official source</th></tr></thead>
  <tbody>
  <tr><th scope="row"><a href="https://herofab.app/guides/klaviyo-email-image-size">Klaviyo</a></th><td>Klaviyo email image sizes: 600–1,000 pixels wide and under 2,000 pixels high for full-width images, JPEG, PNG or GIF, 10 MB maximum, 1 MB advised.</td><td>See the guide for its recorded rules</td><td>12 October 2026</td><td><a href="https://help.klaviyo.com/hc/en-us/articles/115005253688-About-email-images-best-practices">Klaviyo Help Center — About email images best practices; Optimal email template width reference; How to embed videos and attach files to emails; Dark mode email design best practices; Why is my email being clipped?</a></td></tr>
  <tr><th scope="row"><a href="https://herofab.app/guides/faire-product-image-size">Faire</a></th><td>Square product photos of at least 500 × 500 pixels; for apparel, 3:4 portrait at 1,800 × 2,400 pixels is optimal; PNG or JPEG.</td><td>Products: 2,000 × 2,000 · Clothing: 1,800 × 2,400</td><td>8 October 2026</td><td><a href="https://www.faire.com/support/articles/360032130371">Faire Help Center — Image size requirements</a></td></tr>
  <tr><th scope="row"><a href="https://herofab.app/guides/google-business-profile-photo-size">Google Business Profile</a></th><td>Google Business Profile photos: JPG or PNG between 10 KB and 5 MB, 720 × 720 pixels recommended and 250 × 250 pixels minimum, in focus and well lit.</td><td>See the guide for its recorded rules</td><td>12 October 2026</td><td><a href="https://support.google.com/business/answer/6103862">Google Business Profile Help — Manage your Business Profile photos &amp; videos; Tips for business-specific photos on your Business Profile; About product editor; Maps User Generated Content Policy Help — Tips for posting media to Maps</a></td></tr>
  <tr><th scope="row"><a href="https://herofab.app/guides/shopee-product-photos">Shopee</a></th><td>Up to nine images per listing, each file up to 2 MB; the product clearly visible, preferably on a white or neutral background.</td><td>1,600 × 1,600</td><td>10 October 2026</td><td><a href="https://seller.shopee.com.br/edu/article/2822/boas-praticas-de-fotos-para-anuncios">Shopee Centro de Educação do Vendedor — Boas práticas de fotos para anúncios (17 November 2025)</a></td></tr>
  <tr><th scope="row"><a href="https://herofab.app/guides/amazon-a-plus-content-image-size">Amazon A+ Content</a></th><td>A+ images: JPG, PNG or BMP in RGB, under 2 MB each, at least 72 dpi; Seller Central lists 970 × 300 pixels for Basic A+ and 1,464 × 600 for Premium A+.</td><td>See the guide for its recorded rules</td><td>12 October 2026</td><td><a href="https://sellercentral.amazon.com/help/hub/reference/external/GGW8U76SSNTRTBX7">Amazon Seller Central — A+ content guidelines; A+ Content; Create A+ content; Amazon A+ Content Design Guide</a></td></tr>
  <tr><th scope="row"><a href="https://herofab.app/guides/amazon-clothing-image-requirements">Amazon clothing</a></th><td>Adult clothing on a standing model, pure white, close to 3:4 — and what Amazon does not allow in the main image.</td><td>Model: Adult clothing is photographed on a model; children's and baby form-fitting items are shown without models; Accessories: Clothing accessories are not photographed on models; Background: Pure white (hex #FFFFFF or RGB 255, 255, 255); View: A frontal view of the product, preferably without distracting accessories; Framing: The whole product in frame, no part clipped; close to 3:4 (width to height), with 85% of the image area occupied</td><td>25 September 2026</td><td><a href="https://sellercentral.amazon.com/help/hub/reference/external/G200498950">Amazon Seller Central — Image guidelines for clothing</a></td></tr>
  <tr><th scope="row"><a href="https://herofab.app/guides/facebook-instagram-shops-image-requirements">Facebook &amp; Instagram Shop</a></th><td>At least 500 × 500 pixels, 1,024 × 1,024 recommended for Shops; JPEG or PNG up to 8 MB; no text overlays, promo codes or watermarks.</td><td>See the guide for its recorded rules</td><td>11 October 2026</td><td><a href="https://www.facebook.com/business/help/686259348512056">Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager</a></td></tr>
  <tr><th scope="row"><a href="https://herofab.app/guides/walmart-connect-image-size">Walmart Connect</a></th><td>Walmart Connect image specs: Brand Shop hero banner at least 1,676 × 940 pixels, Sponsored Brands logo at least 300 × 180, Marquee image 1,510 × 356.</td><td>See the guide for its recorded rules</td><td>12 October 2026</td><td><a href="https://advertisinghelp.walmart.com/s/guides?channel=ShopBuilder&amp;article=000010842&amp;language=en_US">Walmart Connect Advertising Help — Step 3: Set up your logo, image and call-to-action links; Setting up your Hero banner; Setting up a Skinny banner; Setting up your promo cards; Setting up a Hero carousel; Setting up your category hub; Brand Box; Gallery; Marquee; Skyline; Tile ads; Walmart Marketplace Learn — Company Info: Overview</a></td></tr>
  <tr><th scope="row"><a href="https://herofab.app/guides/zalando-image-guidelines">Zalando</a></th><td>Aspect ratio 1:1.44, best practice 1,801 × 2,600 pixels, minimum 762 × 1,100; JPG only, up to 20 MB, sRGB.</td><td>1,801 × 2,600</td><td>10 October 2026</td><td><a href="https://partner.zalando.com/university/article/zalando-image-guidelines">Zalando Partner University — Image guidelines</a></td></tr>
  <tr><th scope="row"><a href="https://herofab.app/guides/microsoft-advertising-image-size">Microsoft Advertising</a></th><td>Microsoft Advertising images need at least 703 × 368 pixels at 1.91:1, with 1,200 × 628 pixels recommended; product feed images cannot exceed 16 MB.</td><td>See the guide for its recorded rules</td><td>12 October 2026</td><td><a href="https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_imageguidelines">Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes</a></td></tr>
  </tbody>
</table>
<p>Source and attribution: <a href="https://herofab.app/guides/marketplace-image-rules">Herofab marketplace image rules</a>, licensed under <a rel="license" href="https://creativecommons.org/licenses/by/4.0/">CC BY 4.0</a>. Individual platform sources are linked in the table.</p>
```

[The table as CSV](https://herofab.app/data/marketplace-image-rules.csv)

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[Marketplace image rules in numbers →](https://herofab.app/guides/marketplace-image-statistics) · [What changed, by date →](https://herofab.app/guides/marketplace-image-rule-changes) · [AI image rules by platform →](https://herofab.app/guides/ai-image-rules-by-platform)