--- title: "Marketplace image rules in numbers (2026) | Herofab" description: "Which marketplaces ask for pure white, square or upright images, their file limits and zoom sizes: counted from 76 official marketplace pages." url: https://herofab.app/guides/marketplace-image-statistics language: en updated: 2026-11-12 --- # Marketplace image rules, in numbers. What 76 marketplaces publish about product images, counted from their own pages and checked 24 September 2026. Every figure lists the marketplaces behind it. Free to reuse under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). Credit: Herofab (herofab.app). ![Pair of polished gold huggie hoop earrings on a white background](https://herofab.app/img/ex/hoops-white-1100.webp) Made with Herofab · Packshot studio ### 28 28 of 76 marketplaces set a background rule for the main image; 5 of them ask for pure white (RGB 255, 255, 255). [Amazon](https://herofab.app/guides/amazon-product-image-size) (RGB 255) · [Walmart](https://herofab.app/guides/walmart-product-image-requirements) (RGB 255) · [TikTok Shop](https://herofab.app/guides/tiktok-shop-product-image-requirements) (RGB 255) · [Kaufland](https://herofab.app/guides/kaufland-product-image-requirements) · [OTTO](https://herofab.app/guides/otto-product-image-requirements) · [Galaxus](https://herofab.app/guides/galaxus-product-images) · [Shopee](https://herofab.app/guides/shopee-product-photos) · [Allegro](https://herofab.app/guides/allegro-product-image-requirements) · Hood.de · [CDON](https://herofab.app/guides/cdon-image-requirements) · Fyndiq · Cdiscount · Ricardo · [Heureka](https://herofab.app/guides/heureka-image-requirements) · GLAMI · Best Buy Canada · [Facebook & Instagram Shop](https://herofab.app/guides/facebook-instagram-shops-image-requirements) · [Miinto](https://herofab.app/guides/miinto-image-requirements) · [Vestiaire Collective](https://herofab.app/guides/vestiaire-collective-photo-requirements) · Tokopedia · Tiki (RGB 255) · [Coupang](https://herofab.app/guides/coupang-product-image-requirements) · Newegg · [Wolf & Badger](https://herofab.app/guides/wolf-and-badger-image-requirements) (RGB 255) · Falabella · [Fruugo](https://herofab.app/guides/fruugo-image-requirements) · [OnBuy](https://herofab.app/guides/onbuy-image-requirements) · [ZALORA](https://herofab.app/guides/zalora-product-image-requirements) ### 8 8 publish how much of the frame the product must fill. [Amazon](https://herofab.app/guides/amazon-product-image-size): at least 85% · [Google Shopping](https://herofab.app/guides/google-shopping-image-requirements): 75%–90% · [Zalando](https://herofab.app/guides/zalando-image-guidelines): ≈ 80% · Mercado Livre: ≈ 95% · [CDON](https://herofab.app/guides/cdon-image-requirements): 75%–90% · Fyndiq: 75%–90% · Tokopedia: at least 60% · Tiki: at least 80% ### 7 7 require a square main image. [Walmart](https://herofab.app/guides/walmart-product-image-requirements) · [TikTok Shop](https://herofab.app/guides/tiktok-shop-product-image-requirements) · Mercado Livre · [Faire](https://herofab.app/guides/faire-product-image-size) · Tiki · [Coupang](https://herofab.app/guides/coupang-product-image-requirements) · [Wolf & Badger](https://herofab.app/guides/wolf-and-badger-image-requirements) ### 5 5 marketplace rules ask for an upright format, for fashion or for every image. [Amazon · Clothing](https://herofab.app/guides/amazon-product-image-size): ≈ 3:4 · [Faire · Clothing](https://herofab.app/guides/faire-product-image-size): 3:4 · [Zalando](https://herofab.app/guides/zalando-image-guidelines): 1:1.44 · [ABOUT YOU](https://herofab.app/guides/about-you-product-image-requirements): 3:4 · [Trendyol](https://herofab.app/guides/trendyol-product-image-size): 2:3 ### 9 9 publish a file-size limit, from 2 MB to 20 MB. [Shopee](https://herofab.app/guides/shopee-product-photos): 2 MB · [ABOUT YOU](https://herofab.app/guides/about-you-product-image-requirements): 2 MB · [Walmart](https://herofab.app/guides/walmart-product-image-requirements): 5 MB · [Kaufland](https://herofab.app/guides/kaufland-product-image-requirements): 10 MB · bol: 10 MB · [eBay](https://herofab.app/guides/ebay-product-image-size): 12 MB · [Google Shopping](https://herofab.app/guides/google-shopping-image-requirements): 16 MB · [Shopify](https://herofab.app/guides/shopify-product-image-size): 20 MB · [Zalando](https://herofab.app/guides/zalando-image-guidelines): 20 MB ### 4 4 state the image size from which shoppers can zoom. [Amazon](https://herofab.app/guides/amazon-product-image-size): 1,000 px · bol: 1,200 px · [Walmart](https://herofab.app/guides/walmart-product-image-requirements): 1,500 px · Mercado Livre: 1,200 px ### 51 51 list the file formats they accept. All of them accept JPEG; Zalando, Wolf & Badger, noon, Falabella accepts JPEG only. [Amazon](https://herofab.app/guides/amazon-product-image-size) · [eBay](https://herofab.app/guides/ebay-product-image-size) · [Shopify](https://herofab.app/guides/shopify-product-image-size) · [Google Shopping](https://herofab.app/guides/google-shopping-image-requirements) · [Zalando](https://herofab.app/guides/zalando-image-guidelines) · [Walmart](https://herofab.app/guides/walmart-product-image-requirements) · [Etsy](https://herofab.app/guides/etsy-listing-photo-size) · [Kaufland](https://herofab.app/guides/kaufland-product-image-requirements) · [OTTO](https://herofab.app/guides/otto-product-image-requirements) · [ABOUT YOU](https://herofab.app/guides/about-you-product-image-requirements) · [Faire](https://herofab.app/guides/faire-product-image-size) · [Allegro](https://herofab.app/guides/allegro-product-image-requirements) · Hood.de · [CDON](https://herofab.app/guides/cdon-image-requirements) · Fyndiq · Avocadostore · Cdiscount · Ricardo · [Heureka](https://herofab.app/guides/heureka-image-requirements) · Squarespace · [Wix](https://herofab.app/guides/wix-product-image-size) · [Ecwid](https://herofab.app/guides/ecwid-product-image-size) · [Facebook & Instagram Shop](https://herofab.app/guides/facebook-instagram-shops-image-requirements) · [Miinto](https://herofab.app/guides/miinto-image-requirements) · [Vestiaire Collective](https://herofab.app/guides/vestiaire-collective-photo-requirements) · [Coupang](https://herofab.app/guides/coupang-product-image-requirements) · [Temu](https://herofab.app/guides/temu-product-image-requirements) · Newegg · [BigCommerce](https://herofab.app/guides/bigcommerce-product-image-size) · Shopware · [Webflow](https://herofab.app/guides/webflow-ecommerce-product-image-size) · Square Online · [Lightspeed eCom](https://herofab.app/guides/lightspeed-ecom-product-image-size) · Big Cartel · [SHOPLINE](https://herofab.app/guides/shopline-product-image-size) · [Wolf & Badger](https://herofab.app/guides/wolf-and-badger-image-requirements) · [Trade Me](https://herofab.app/guides/trade-me-photo-requirements) · [noon](https://herofab.app/guides/noon-product-image-requirements) · [SHEIN](https://herofab.app/guides/shein-product-image-size) · AliExpress · Falabella · Naver Smart Store · [Fruugo](https://herofab.app/guides/fruugo-image-requirements) · [OnBuy](https://herofab.app/guides/onbuy-image-requirements) · [eMAG](https://herofab.app/guides/emag-image-requirements) · Tradera · OpenCart · [Weebly](https://herofab.app/guides/weebly-product-image-size) · [Shift4Shop](https://herofab.app/guides/shift4shop-product-image-size) · [Volusion](https://herofab.app/guides/volusion-product-image-size) · [Folksy](https://herofab.app/guides/folksy-photo-size) ### 12 12 set 500 pixels as the lower size limit, the most common minimum. [Amazon](https://herofab.app/guides/amazon-product-image-size) · [eBay](https://herofab.app/guides/ebay-product-image-size) · [Google Shopping](https://herofab.app/guides/google-shopping-image-requirements) · bol · Mercado Livre · [Faire](https://herofab.app/guides/faire-product-image-size) · [Allegro](https://herofab.app/guides/allegro-product-image-requirements) · Cdiscount · GLAMI · [Facebook & Instagram Shop](https://herofab.app/guides/facebook-instagram-shops-image-requirements) · [Coupang](https://herofab.app/guides/coupang-product-image-requirements) · [Trade Me](https://herofab.app/guides/trade-me-photo-requirements) ## How the figures were counted. Every figure comes from the marketplaces' own help pages, read on 24 September 2026: the same data as our marketplace guides. A marketplace that publishes no rule on a point is counted as not publishing one, not as allowing anything. Rules change; the official page is the final reference. [See every rule in one table →](https://herofab.app/guides/marketplace-image-rules) · [What changed, by date →](https://herofab.app/guides/marketplace-image-rule-changes) · [AI image rules by platform →](https://herofab.app/guides/ai-image-rules-by-platform) · [All guides](https://herofab.app/guides/)