--- title: "Walmart product image size and requirements (2026) | Herofab" description: "Square 2,200 × 2,200 pixels on seamless white, zoom from 1,500 × 1,500, up to 5 MB, JPEG, PNG or BMP." url: https://herofab.app/guides/walmart-product-image-requirements language: en updated: 2026-11-12 --- # Walmart product image requirements Square 2,200 × 2,200 pixels on seamless white, zoom from 1,500 × 1,500, up to 5 MB, JPEG, PNG or BMP. At a glance - **Size:** 2,200 × 2,200 pixels, square (1:1) - **Zoom:** At least 1,500 × 1,500 pixels - **File:** JPEG, JPG, PNG or BMP (no GIF), 5 MB or less - **Main image:** The item on a seamless white background (RGB 255/255/255), in focus and professionally lit [Check your images — free](https://herofab.app/tools/walmart-product-photo-checker) ![The terracotta bomber jacket as a ghost mannequin, cut out on pure white](https://herofab.app/img/ex/ghost-white-1100.webp) Made with Herofab · Remove background ## All Walmart image requirements Source: [Walmart Marketplace Learn — Image guidelines & requirements](https://marketplacelearn.walmart.com/guides/Item%20setup/Item%20content,%20imagery,%20and%20media/Product-detail-page:-Image-guidelines-&-requirements). Checked 10 October 2026. [Read again · 10 October 2026](https://herofab.app/guides/marketplace-image-rule-changes) - **Size:** 2,200 × 2,200 pixels, square (1:1) - **Zoom:** At least 1,500 × 1,500 pixels - **File:** JPEG, JPG, PNG or BMP (no GIF), 5 MB or less - **Main image:** The item on a seamless white background (RGB 255/255/255), in focus and professionally lit - **Not allowed:** Watermarks, your name or your logo on the main image - **AI images:** Images generated by artificial intelligence must be truthful, accurate and not misleading - **Number:** A minimum of four images for each listing is recommended - **Placeholders:** Only the designated placeholder image may be used; the item is not published until an actual product image replaces it - **Framing:** The item cropped as close as possible to the image frame, without excessive background space; smaller images are not to be resized to fill space - **Text and logos:** Images should not include claims or promotional language, retailer or eCommerce platform logos or names, or languages other than English - **Colour:** RGB colour format, 8 bits per pixel - **Swatch images:** 100 × 100 pixels - **Image URL:** Image URLs must end in an image file type such as .jpg or .png; the URL port must be 8080, 80, 443 or 8443 - **Accessories:** The main image cannot show accessories that are not included with the item; Walmart says to avoid positioning too many props in the image - **Also not allowed:** Images indicating that a product is out of stock or sold out ### Main image - **Background colour:** Pure white background (RGB 255, 255, 255) - **Square format:** Square image, width equal to height Source: [Walmart Marketplace Learn — Image guidelines & requirements](https://marketplacelearn.walmart.com/guides/Item%20setup/Item%20content,%20imagery,%20and%20media/Product-detail-page:-Image-guidelines-&-requirements) · checked 10 October 2026 [Check your images — free](https://herofab.app/tools/walmart-product-photo-checker) ## What Walmart asks for, covered. Seamless-white main images and on-model extras for Walmart listings, delivered square at 2K or 4K — above Walmart's 1,500-pixel zoom minimum. ### Seamless white main image Background removal on white — the background Walmart specifies. ### Square and zoomable Square 2K and 4K output is above Walmart's 1,500-pixel zoom minimum. ### No logo or watermark Images made on a plan or with a credit pack carry no watermark. [Start free](https://app.herofab.app/login?lang=en&entry_source=content) ## Walmart, answered. **What size should Walmart product images be?** Square 2,200 × 2,200 pixels on seamless white, zoom from 1,500 × 1,500, up to 5 MB, JPEG, PNG or BMP. **What image size enables zoom on Walmart?** At least 1,500 × 1,500 pixels. Source: Walmart Marketplace Learn — Image guidelines & requirements, checked 10 October 2026. **What should the main image look like on Walmart?** The item on a seamless white background (RGB 255/255/255), in focus and professionally lit. Source: Walmart Marketplace Learn — Image guidelines & requirements, checked 10 October 2026. **What is not allowed in product images on Walmart?** Watermarks, your name or your logo on the main image. Source: Walmart Marketplace Learn — Image guidelines & requirements, checked 10 October 2026. **What does Walmart say about AI-generated product images?** Images generated by artificial intelligence must be truthful, accurate and not misleading. Source: Walmart Marketplace Learn — Image guidelines & requirements, checked 10 October 2026. **How many images per product on Walmart?** A minimum of four images for each listing is recommended. Source: Walmart Marketplace Learn — Image guidelines & requirements, checked 10 October 2026. **What size does Herofab download for Walmart?** 2,200 × 2,200 px, the size Walmart recommends. After delivery, choose Walmart under “For a marketplace”: the file is made from your delivered image, without cropping and at no extra credit. **Can I check my images before uploading?** Yes. The free [image size checker](https://herofab.app/tools/walmart-product-photo-checker) reads each file in your browser and tests it against these rules; the image is not uploaded. **Where do these figures come from?** From Walmart Marketplace Learn — Image guidelines & requirements, read on 10 October 2026. Marketplaces update their rules; the [official page](https://marketplacelearn.walmart.com/guides/Item%20setup/Item%20content,%20imagery,%20and%20media/Product-detail-page:-Image-guidelines-&-requirements) is the final reference. [Walmart Connect](https://herofab.app/guides/walmart-connect-image-size) · [Virtual try-on](https://herofab.app/tools/virtual-try-on) · [Background removal](https://herofab.app/tools/background-remover) · [All guides](https://herofab.app/guides/) Glossary [Image zoom](https://herofab.app/glossary/image-zoom) · [Watermark](https://herofab.app/glossary/watermark) · [Image dimensions](https://herofab.app/glossary/image-dimensions) · [All terms](https://herofab.app/glossary/)