--- title: "Zalando kids' clothing image rules: packshots, child models | Herofab" description: "Zalando's kids' clothing image rules: how packshots are prepared, age-appropriate child models, and the ban on child models for swimwear and underwear." url: https://herofab.app/guides/zalando-kids-clothing-image-requirements language: en updated: 2026-10-14 --- # Zalando kids' clothing: prepared packshots, natural models. Zalando's kids image guide sets out how children's clothes are prepared for packshots and how child models are styled; its apparel guide, updated 7 October 2026, rules out child models for nightwear, beachwear, swimwear and underwear. ![The folded indigo jeans with turned-up hems on a white background](https://herofab.app/img/ex/jeans-white-1100.webp) Made with Herofab · Remove background ## Packshots Source: [Zalando Partner University — Kids image guide](https://partner.zalando.com/university/article/kids-image-guide) · checked 14 October 2026 - **Catalogue view:** One compliant primary packshot or front crop, plus two further compliant images - **Position:** The primary packshot centred in the image grid - **Presentation:** Clothes pinned, or photographed on an invisible mannequin or laid flat - **Preparation:** Steamed or ironed, with attention to fit and drape; proportions not distorted - **Drawstrings and ribbons:** Drawstrings the same length; ribbons and loops tied neatly - **Sleeves and legs:** Sleeves in full length, not folded, rolled up, sticking out or propped up; the legs of bottoms and one-pieces straight and parallel - **Sets and multipacks:** Every article of a set or multipack shown in a separate image [Zalando image guide](https://herofab.app/guides/zalando-image-guidelines) ## Child models Source: [Zalando Partner University — Kids image guide](https://partner.zalando.com/university/article/kids-image-guide) · checked 14 October 2026 - **Not allowed:** Child models for underwear and beachwear - **Features:** Special features, such as a removable hood, inner pockets or a reversible design, shown in a model view - **Shoes:** Shoes are required for styling apparel - **Styling:** Children not styled to look older or younger than their age; outfits that do not reinforce stereotypes - **Expression:** No suggestive poses or provocative facial expressions - **Make-up:** Kept to a minimum; face paint accepted for celebrations such as Halloween or Carnival ## Apparel guide: underwear and beachwear Source: [Zalando Partner University — Apparel image guide](https://partner.zalando.com/university/article/apparel-image-guide) · checked 14 October 2026 - **Nightwear, beachwear, swimwear, underwear:** Model images of children in these articles are legally prohibited; they are presented only as packshots, on an invisible mannequin or as a flat lay ## Images that follow these rules. Herofab's Create model offers adult age ranges only, from 18–25 to 51+; it does not create child models. For children's clothing, Herofab's ghost mannequin delivers the garment as a 3D invisible-mannequin image, briefed to keep the cut exactly as photographed, or as a flat lay, briefed to lay the garment out straight and symmetrical, seen from directly above, with no creases. The background remover places a flat-lay photo on white. [Ghost mannequin](https://herofab.app/tools/ghost-mannequin) · [Remove background](https://herofab.app/tools/background-remover) [Start free](https://app.herofab.app/login?lang=en) · [Check your images — free](https://herofab.app/tools/zalando-product-photo-checker) ## Zalando kids' clothing, answered. **Can children's swimwear be shown on a model on Zalando?** No. Zalando's apparel guide states that model images of children in nightwear, beachwear, swimwear or underwear are legally prohibited; these articles are presented only as packshots, on an invisible mannequin or as a flat lay. **How should kids' clothes be prepared for a Zalando packshot?** Pinned, or on an invisible mannequin or laid flat; steamed or ironed without distorting proportions; sleeves in full length and the legs of bottoms straight and parallel; drawstrings the same length and ribbons tied neatly. **What does Zalando ask of child models?** Age-appropriate, natural styling: children are not styled to look older or younger than their age, poses and expressions are not suggestive, and make-up is kept to a minimum, with face paint accepted for celebrations such as Halloween or Carnival. Shoes are required for styling apparel. **Where do these figures come from?** From Zalando Partner University — Kids image guide, read on 14 October 2026. Marketplaces update their rules; the [official page](https://partner.zalando.com/university/article/kids-image-guide) is the final reference. By category [Amazon clothing](https://herofab.app/guides/amazon-clothing-image-requirements) · [Clothing](https://herofab.app/guides/clothing-image-requirements) · [Kids' clothing](https://herofab.app/guides/kids-clothing-image-requirements) · [Shoes](https://herofab.app/guides/shoe-image-requirements) · [Accessories](https://herofab.app/guides/fashion-accessories-image-requirements) · [Lingerie and swimwear](https://herofab.app/guides/lingerie-swimwear-image-requirements) · [Zalando jewellery](https://herofab.app/guides/zalando-jewellery-image-requirements) · [Zalando bags](https://herofab.app/guides/zalando-bag-image-requirements) · [Zalando shoes](https://herofab.app/guides/zalando-shoe-image-requirements) · [Zalando accessories](https://herofab.app/guides/zalando-accessories-image-requirements) · [Zalando clothing](https://herofab.app/guides/zalando-clothing-image-requirements) · [Zalando lingerie](https://herofab.app/guides/zalando-lingerie-image-requirements) · [Zalando beauty](https://herofab.app/guides/zalando-beauty-image-requirements) · [Google virtual try-on](https://herofab.app/guides/google-virtual-try-on-image-requirements) · [Google Shopping clothing](https://herofab.app/guides/google-shopping-clothing-image-requirements) · [Bags](https://herofab.app/guides/bag-image-requirements) · [All guides](https://herofab.app/guides/)