--- title: "Zalando lingerie image requirements: packshots and models | Herofab" description: "Zalando's lingerie, swimwear and hosiery image rules: invisible-mannequin packshots, waistbands, multipacks, cropping and sheer garments. Sourced." url: https://herofab.app/guides/zalando-lingerie-image-requirements language: en updated: 2026-10-14 --- # Zalando lingerie: packshots, crops and sheer fabrics. Zalando's lingerie image guide covers underwear, nightwear, swimwear and hosiery; its apparel guide, updated 7 October 2026, adds rules for transparent garments. These are the rules from both, grouped by what they affect. ![The white crew-neck T-shirt as a ghost mannequin on white](https://herofab.app/img/ex/tee-ghost-886.webp) Made with Herofab · Ghost mannequin ## Packshots Source: [Zalando Partner University — Lingerie image guide](https://partner.zalando.com/university/article/lingerie-image-guide) · checked 14 October 2026 - **Catalogue view:** For underwear, nightwear and swimwear: one compliant primary packshot or front crop, plus two further compliant images - **Invisible mannequin:** Packshots on an invisible mannequin, centred, on a white background - **Straps and back:** Straps and inside views of the backside visible; the back visible if it is longer than the front - **Waistband:** Straight; if it is not, the inner part of the back made visible - **Multipacks:** Multicoloured articles arranged from light to dark with prints and patterns at the front; piles limited, items arranged from front to back with a slight shift - **Tights and stay-ups:** A unique selling point on the back, such as back patterns, bows or embroidery, visible in the catalogue view; the primary packshot can be on an invisible mannequin or on a model with a white background [Zalando image guide](https://herofab.app/guides/zalando-image-guidelines) ## Model views and cropping Source: [Zalando Partner University — Lingerie image guide](https://partner.zalando.com/university/article/lingerie-image-guide) · checked 14 October 2026 - **Posing:** Natural posing with a positive expression; seated positions allowed if the article is fully visible - **Full-face views:** Further views with full-face models included - **Barefoot:** Swimwear, hosiery, tights and stay-ups modelled barefoot - **Transparent articles:** Nipples not shown, and nipples and genitalia not visible in close-up views - **Full-body crop:** Tops cropped from the head to mid-thigh at most; bottoms above the knee cropped to the knee; knee-length or longer trousers show the whole body - **Details:** Ribbons and loops tied neatly; nursing functions and detachable straps shown in additional images ## Apparel guide: transparent garments Source: [Zalando Partner University — Apparel image guide](https://partner.zalando.com/university/article/apparel-image-guide) · checked 14 October 2026 - **Bras under sheer tops:** Models wear bras under transparent textile tops: a black bra for black items, a nude bra for coloured items - **Retouching:** Model images of transparent garments, such as sheer lace tops and transparent lingerie, retouched before submission - **Bottoms:** Any visibility of genitalia through transparent bottoms is strictly prohibited - **Style views:** Style views for lingerie and beachwear can be cropped from the legs down - **Children:** Model images of children in nightwear, beachwear, swimwear or underwear are legally prohibited; these articles are shown only as packshots, on an invisible mannequin or as a flat lay ## Images that follow these rules. Herofab's ghost mannequin shows underwear and swimwear without a model, as a 3D invisible-mannequin image or as a flat lay, on a white backdrop or on grey, black or beige; for underwear it is briefed to keep the waistband, its printed text and the leg openings, and for swimwear the cut, straps and seam lines. Images download at 1,801 × 2,600 pixels as JPG, Zalando's best-practice size. [Ghost mannequin](https://herofab.app/tools/ghost-mannequin) · [Remove background](https://herofab.app/tools/background-remover) [Start free](https://app.herofab.app/login?lang=en) · [Check your images — free](https://herofab.app/tools/zalando-product-photo-checker) ## Zalando lingerie, answered. **How should lingerie packshots look on Zalando?** On an invisible mannequin, centred, on a white background, with the straps and the inside of the back visible. The back is shown if it is longer than the front, and a waistband that is not straight shows the inner part of the back. **How are lingerie model images cropped on Zalando?** For full-body style views, tops are cropped from the head to mid-thigh at most, bottoms above the knee are cropped to the knee, and knee-length or longer trousers show the whole body. The apparel guide, updated 7 October 2026, adds that style views for lingerie and beachwear can be cropped from the legs down. **Can children's swimwear be shown on a model on Zalando?** No. Zalando's apparel guide states that model images of children in nightwear, beachwear, swimwear or underwear are legally prohibited; these articles are shown only as packshots, on an invisible mannequin or as a flat lay. **Where do these figures come from?** From Zalando Partner University — Lingerie image guide, read on 14 October 2026. Marketplaces update their rules; the [official page](https://partner.zalando.com/university/article/lingerie-image-guide) is the final reference. By category [Amazon clothing](https://herofab.app/guides/amazon-clothing-image-requirements) · [Clothing](https://herofab.app/guides/clothing-image-requirements) · [Kids' clothing](https://herofab.app/guides/kids-clothing-image-requirements) · [Shoes](https://herofab.app/guides/shoe-image-requirements) · [Accessories](https://herofab.app/guides/fashion-accessories-image-requirements) · [Lingerie and swimwear](https://herofab.app/guides/lingerie-swimwear-image-requirements) · [Zalando jewellery](https://herofab.app/guides/zalando-jewellery-image-requirements) · [Zalando bags](https://herofab.app/guides/zalando-bag-image-requirements) · [Zalando shoes](https://herofab.app/guides/zalando-shoe-image-requirements) · [Zalando accessories](https://herofab.app/guides/zalando-accessories-image-requirements) · [Zalando clothing](https://herofab.app/guides/zalando-clothing-image-requirements) · [Zalando kids' clothing](https://herofab.app/guides/zalando-kids-clothing-image-requirements) · [Zalando beauty](https://herofab.app/guides/zalando-beauty-image-requirements) · [Google virtual try-on](https://herofab.app/guides/google-virtual-try-on-image-requirements) · [Google Shopping clothing](https://herofab.app/guides/google-shopping-clothing-image-requirements) · [Bags](https://herofab.app/guides/bag-image-requirements) · [All guides](https://herofab.app/guides/)