--- title: "Herofab — AI product photos from one phone photo" description: "Herofab makes on-model, ghost-mannequin and studio-scene product images from a phone photo for online sellers and brands." url: https://herofab.app/ language: en updated: 2026-11-06 --- # On-model product photos from one phone photo. Herofab is an AI product photography studio for online sellers and brands: it turns phone photos into on-model, ghost-mannequin and studio-scene product images, with tools for colour changes, background removal and reframing; it also offers nine free browser tools for checking, resizing, compressing, converting images, upscaling to 4K and making seamless textures. It costs up to 90% less than a photo shoot. [Start free](https://app.herofab.app/login?lang=en&entry_source=hero) · [Try with your photo](https://app.herofab.app/try?lang=en&entry_source=hero) · [See pricing](https://herofab.app/pricing) 20 credits at sign-up, no card required. Images made with free credits carry a watermark. ![Model in the cream mohair jumper on a café terrace, looking away](https://herofab.app/img/ex/mohair-astrid-1100.webp) Result 01 · **Your photo** ![Your photo: By a window](https://herofab.app/img/ex/mohair-in-800.webp) By a window 02 · **Model** ![Model: Pick a model](https://herofab.app/img/ex/model-astrid-480.webp) Pick a model 03 · **Background** ![Background: Café terrace](https://herofab.app/img/ex/scene-cafe-557.webp) Café terrace [Made with Herofab · 5 credits](https://herofab.app/tools/virtual-try-on) ## Choose a product and a job, see the result. Each pair is a real Herofab result next to the product photo it was made from, prepared in advance: nothing is generated while you choose, and no account is needed. Product Job ![Source photo: Green stone ring](https://herofab.app/img/ex/green-ring-in-800.webp) Product photo ![Gold ring with an oval green stone on a white reflective surface](https://herofab.app/img/ex/green-ring-white-1100.webp) Result **Green stone ring** · White background · Made with Herofab · Packshot studio The sample products are unbranded test designs photographed like a phone snapshot. Results are shown without retouching, resized for the web. [Create a free account](https://app.herofab.app/login?lang=en&entry_source=cta) · [See the full test set →](https://herofab.app/quality) 20 credits at sign-up, no card required. Images made with free credits carry a watermark. ## Made for what you sell. [![Model in the cream mohair jumper on a café terrace, three-quarter view](https://herofab.app/img/ex/mohair-ava-1100.webp) Clothing](https://herofab.app/tools/virtual-try-on) · [![Model in a black strapless top wearing the gold chain necklace with a crescent pendant](https://herofab.app/img/ex/necklace-amara-1100.webp) Jewelry](https://herofab.app/tools/jewelry-studio) · [![Model standing on a whitewashed street, glancing back, the tan leather tote on her shoulder](https://herofab.app/img/ex/tote-ava-1100.webp) Bags](https://herofab.app/tools/virtual-try-on-for-bags) · [![Model wearing round tortoiseshell glasses on a cobbled Paris street, close portrait](https://herofab.app/img/ex/tortoise-mateo-street-1100.webp) Eyewear studio](https://herofab.app/tools/eyewear-studio) ## From a phone photo to a product page. **Details** Choose a studio to see the exact inputs behind a real result — nothing retouched by hand. 1. ![Upload a photo: On a clothes line](https://herofab.app/img/ex/knit-in-640.webp) Upload a photo · On a clothes line 2. ![Pick a model: Model](https://herofab.app/img/ex/model-leo-480.webp) Pick a model · Model 3. ![Pick a pose: Standing](https://herofab.app/img/ex/knit-leo-cafe-886.webp) 1 of 10 Pick a pose · Standing 4. ![Pick a background: Café terrace](https://herofab.app/img/ex/scene-cafe-557.webp) 1 of 10 Pick a background · Café terrace 5. ![Clothing — Result](https://herofab.app/img/ex/knit-leo-cafe-886.webp) Herofab Result · 5 credits per image · 4K +1 **Details** Upload the garment on a hanger or laid flat, then pick one of 10 poses and one of 10 backgrounds — or upload your own. The model wears your garment with its cut, fabric and print kept. [Open the tool →](https://herofab.app/tools/virtual-try-on) Also made with this tool ![Model wearing the white strapless dress on a white background](https://herofab.app/img/ex/dress-model-886.webp)![A dark knit sweater worn by a model sitting on a café terrace in morning light, with a watch and sunglasses](https://herofab.app/img/ex/loc-sweater-cafe-1100.webp)![A black zip jacket worn by a model walking down a city street in golden-hour light](https://herofab.app/img/ex/loc-bomber-street-1100.webp) 1. ![Upload a photo: Product photo](https://herofab.app/img/ex/bracelet-beaded-in-800.webp) Upload a photo · Product photo 2. ![Jewelry — Result](https://herofab.app/img/ex/bracelet-beaded-1100.webp) Herofab Result · 5 credits per image · 4K +1 **Details** Upload earrings, a necklace, a ring or a bracelet as a plain product photo. A model wears the piece in a close frame, with its stones, metal colour and shape kept. [Open the tool →](https://herofab.app/tools/virtual-try-on) 1. ![Upload a photo: On a hanger](https://herofab.app/img/ex/ecru-tee-in-800.webp) Upload a photo · On a hanger 2. ![Ghost mannequin — Result](https://herofab.app/img/ex/ecru-tee-ghost-1100.webp) Herofab Result · 4 credits per image · 4K +1 **Details** Upload the garment as it is — on a hanger or on a bed. It is delivered as a 3D ghost mannequin on pure white, the standard marketplace look. [Open the tool →](https://herofab.app/tools/ghost-mannequin) Also made with this tool ![Sage rib-knit cardigan as a flat lay on white](https://herofab.app/img/ex/sage-cardigan-flat-1100.webp)![The black bomber jacket as a ghost mannequin on white, its patterned lining visible](https://herofab.app/img/ex/bomber-ghost-1100.webp) 1. ![Upload a photo: Product photo](https://herofab.app/img/ex/perfume-in-900.webp) Upload a photo · Product photo 2. Marble · 1 of 9 Pick a scene · Marble 3. ![Product studio — Result](https://herofab.app/img/ex/perfume-marble-1100.webp) Herofab Result · 4 credits per image · 4K +1 **Details** Any product, no model: pick one of 9 scenes such as marble, wood, linen or a podium, or upload your own background. [Open the tool →](https://herofab.app/tools/product-photography) Also made with this tool ![The mesh-strap watch with a black dial resting on soft white linen](https://herofab.app/img/ex/watch-linen-1100.webp)![The same bottle on a wooden surface](https://herofab.app/img/ex/perfume-wood-1100.webp) ## Every accessory, worn. **Details** Necklaces, bracelets, shoes and glasses — each one uploaded as a plain product photo and worn by a model. - [![Necklace · Delivered by Herofab](https://herofab.app/img/ex/necklace-amara-1100.webp)![Source photo: Necklace](https://herofab.app/img/ex/necklace-in-800.webp) Necklace](https://herofab.app/tools/jewelry-studio) - [![Bracelet · Delivered by Herofab](https://herofab.app/img/ex/chain-bracelet-model-1100.webp)![Source photo: Bracelet](https://herofab.app/img/ex/chain-bracelet-in-800.webp) Bracelet](https://herofab.app/tools/jewelry-studio) - [![Heels · Delivered by Herofab](https://herofab.app/img/ex/heels-model-1100.webp)![Source photo: Heels](https://herofab.app/img/ex/heels-in-800.webp) Heels](https://herofab.app/tools/virtual-try-on-for-shoes) - [![Glasses · Delivered by Herofab](https://herofab.app/img/ex/tortoise-mateo-street-1100.webp)![Source photo: Glasses](https://herofab.app/img/ex/tortoise-glasses-in-800.webp) Glasses](https://herofab.app/tools/eyewear-studio) Source photos: Unsplash, Wikimedia Commons (CC0, public domain, CC BY 2.0 — SPERA.de Designerschuhe); the bracelet is our own design. ## Send any result to the next tool. **Details** A new pose, another colour, a white background or a wider frame — each made from a delivered image, the product unchanged. ![Source photo: Herofab image](https://herofab.app/img/ex/coat-lean-1100.webp) **Source photo** · Herofab image ### Change pose The same model and outfit, in a new pose. [Open the tool →](https://herofab.app/tools/pose-changer) ![The same model and camel coat, now walking along the street](https://herofab.app/img/ex/coat-walk-1100.webp) ![Source photo: Herofab image](https://herofab.app/img/ex/coat-lean-1100.webp) **Source photo** · Herofab image ### Colour variants The same image, with the product in another colour. [Open the tool →](https://herofab.app/tools/color-variants) ![The same photo with the coat in navy blue, the model and the street unchanged](https://herofab.app/img/ex/coat-navy-1100.webp) ![Source photo: Herofab ghost mannequin](https://herofab.app/img/ex/ghost-beige-1100.webp) **Source photo** · Herofab ghost mannequin ### Remove background Transparent, white or grey — sized for your marketplace. [Open the tool →](https://herofab.app/tools/background-remover) ![The terracotta bomber jacket as a ghost mannequin, cut out on pure white](https://herofab.app/img/ex/ghost-white-1100.webp) ![Source photo: Herofab image](https://herofab.app/img/ex/coat-lean-1100.webp) **Source photo** · Herofab image ### Extend frame A new aspect ratio without cropping — the scene is extended, the product untouched. [Open the tool →](https://herofab.app/tools/extend-image) ![The same street photo extended to a wide 16:9 frame, the model and the coat unchanged](https://herofab.app/img/ex/coat-wide-1600.webp) ## Scenes, ads and close-ups, without a shoot. **Details** Describe a scene, set an ad with your own headline, zoom into a detail or put the product alone on white — each starts from the product photo you already have. ![Source photo: Plain product photo · “worn by a woman walking on a cobblestone street at golden hour, framed from the knees down”](https://herofab.app/img/ex/heels-white-in-800.webp) **Source photo** · Plain product photo · “worn by a woman walking on a cobblestone street at golden hour, framed from the knees down” ### Canvas A new image from your brief, built around your product photo. [Open the tool →](https://herofab.app/tools/ai-image-generator) ![The white pumps worn on a cobblestone street at golden hour, framed from the knees down](https://herofab.app/img/ex/heels-street-1100.webp) ![Source photo: Product photo · square, minimal, English copy](https://herofab.app/img/ex/tote-in-800.webp) **Source photo** · Product photo · square, minimal, English copy ### Ad creative A square, portrait, story or banner ad, with your text set as real type. [Open the tool →](https://herofab.app/tools/ad-creative) ![Square ad: the leather tote under the headline “Crafted to carry every day” and a “Shop the bag” button](https://herofab.app/img/ex/tote-ad-1100.webp) ![Source photo: Jacket on a hanger](https://herofab.app/img/ex/navybomber-in-800.webp) **Source photo** · Jacket on a hanger ### Detail shot A close-up of one detail — collar, fabric, print, hardware or stitching. [Open the tool →](https://herofab.app/tools/detail-shot) ![Close-up of the navy jacket's cream sherpa-lined collar and zip pull](https://herofab.app/img/ex/navybomber-collar-1100.webp) ![Source photo: Tote hanging on a door](https://herofab.app/img/ex/tote-in-800.webp) **Source photo** · Tote hanging on a door ### Packshot studio The product alone on white, evenly lit — the packshot marketplaces ask for. [Open the tool →](https://herofab.app/tools/packshot-studio) ![The brown leather tote alone on a white studio background, front view](https://herofab.app/img/ex/tote-packshot-1100.webp) ## The details are the product. **Details** A ribbed cuff, the open loops of a mohair knit, a stone in its setting. Buyers zoom before they buy, so frames are delivered up to 4K — and where your print can be matched, the real one is carried over from your photo. ![Close-up of the terracotta bomber jacket's ribbed sleeve cuff](https://herofab.app/img/ex/rustbomber-cuff-1100.webp) **Ribbed cuff** · Kept ![Model in the cream mohair jumper on a café terrace, three-quarter view](https://herofab.app/img/ex/mohair-ava-1100.webp) **Mohair knit** · Kept ![Fingertips on the collarbone, wearing the solitaire ring with a round clear stone on the ring finger](https://herofab.app/img/ex/ring-solitaire-1100.webp) **Stone setting** · Kept **What every frame is held to** - SourceA photo of the back, or of a packaged item, is flagged before a credit is spent - PrintWhere a print can be matched, the real one is carried over from your photo - PlacementBack prints stay on the back; inside labels stay inside - JewelryJewelry keeps its stone count, metal colour and shape ## Herofab at a glance - **What it is:** AI photography for fashion sellers - **Products:** Tops, bottoms, one-piece, bags, headwear, jewelry, footwear and eyewear - **Formats:** 1:1, 3:4, 4:5, 2:3, 9:16 or 16:9 · 2K or 4K - **What can I do for free?:** 20 credits at sign-up, no card required. Images made with free credits carry a watermark. - **Pricing:** [See pricing →](https://herofab.app/pricing) **Details** Herofab turns a phone photo of a garment, a pair of shoes or a piece of jewelry into an on-model image, a scene image or a white-background image, without a studio, model booking or photographer, at up to 90% less than a photo shoot. ## Every image a product page needs. **Details** Every tool starts from the same upload. Each has a fixed credit cost, shown before you generate — and any result can be sent straight to the next tool. [![Model in the cream mohair jumper on a café terrace, three-quarter view](https://herofab.app/img/ex/mohair-ava-1100.webp) **Virtual try-on** · 5 credits](https://herofab.app/tools/virtual-try-on) · [![Ecru T-shirt as a ghost mannequin image on white](https://herofab.app/img/ex/ecru-tee-ghost-1100.webp) **Ghost mannequin** · 4 credits](https://herofab.app/tools/ghost-mannequin) · [**Create model** · 4 credits](https://herofab.app/tools/ai-fashion-models) · [![The same model and camel coat, now walking along the street](https://herofab.app/img/ex/coat-walk-1100.webp) **Change pose** · 4 credits](https://herofab.app/tools/pose-changer) · [![The mesh-strap watch with a black dial resting on soft white linen](https://herofab.app/img/ex/watch-linen-1100.webp) **Product studio** · 4 credits](https://herofab.app/tools/product-photography) · [![The same photo with the coat in navy blue, the model and the street unchanged](https://herofab.app/img/ex/coat-navy-1100.webp) **Colour variants** · 4 credits](https://herofab.app/tools/color-variants) · [![The folded indigo jeans with turned-up hems on a white background](https://herofab.app/img/ex/jeans-white-1100.webp) **Remove background** · 2 credits](https://herofab.app/tools/background-remover) · [**Upscale** · 2 credits](https://herofab.app/tools/image-upscaler) · [![The same street photo extended to a wide 16:9 frame, the model and the coat unchanged](https://herofab.app/img/ex/coat-wide-1600.webp) **Extend frame** · 4 credits](https://herofab.app/tools/extend-image) · [![Close-up of the navy jacket's cream sherpa-lined collar and zip pull](https://herofab.app/img/ex/navybomber-collar-1100.webp) **Detail shot** · 4 credits](https://herofab.app/tools/detail-shot) · [![The same jacket made in the camouflage fabric, its fleece collar unchanged](https://herofab.app/img/ex/navybomber-camo-1100.webp) **Fabric studio** · 5 credits](https://herofab.app/tools/fabric-studio) · [![The brown leather handbag on a white marble vanity beside eucalyptus in morning light](https://herofab.app/img/ex/handbag-marble-1100.webp) **Canvas** · 5 credits](https://herofab.app/tools/ai-image-generator) · [**Ad creative** · 5 credits](https://herofab.app/tools/ad-creative) **Retouch** · 3 credits ### Free tools Free · first use without sign-up [AI image label checker](https://herofab.app/tools/ai-image-checker) · [Image size checker](https://herofab.app/tools/image-size-checker) · [White background checker](https://herofab.app/tools/white-background-checker) · [Product photo checker](https://herofab.app/tools/product-photo-checker) · [Marketplace image resizer](https://herofab.app/tools/marketplace-image-resizer) · [HEIC to JPG converter](https://herofab.app/tools/heic-to-jpg) [All tools →](https://herofab.app/tools/) ## Asked before signing up. **What is Herofab?** An online studio that turns a phone photo of your product into images for your product pages: on a model, as a ghost mannequin, in a studio scene, in another colour or in another format. **What photo do I need?** A clear photo of the front of the product — on a hanger or laid flat on a bed or a sofa, fully visible. Add the back if it carries a print. A photo that shows only the back, or a product still in its packaging, is flagged before a credit is spent. **Which products can I use?** Garments, bags, hats, shoes, glasses and jewelry on a model; any product, including watches, cosmetics and homeware, in a studio or styled scene without a model. **How much does an AI product photo cost?** A virtual try-on is 5 credits, a ghost mannequin 4 and a background removal 2; 4K adds one credit to a try-on or a ghost mannequin. In US dollars a virtual try-on is $0.20 to $0.60 per image before tax, from the largest plan to the smallest credit pack. The cost is shown before you generate, and if a job fails the credits are returned. **What can I do for free?** Every new account receives 20 credits, once per person, with no card required. Images made with free credits carry a visible watermark; after a plan or a credit pack is purchased, new images are delivered without it. **Are the images marked as AI-generated?** Yes. Every delivered image carries the IPTC digital source type for AI-generated media inside the file, as the EU AI Act requires; images that show a person generated by Herofab also carry the contains-synthetic-performer keyword required for AI-generated people. The pixels are not changed. **What happens to my photos?** Uploads are used to produce your images. Any upload or image can be deleted at any time, and a copy or the deletion of all account data can be requested from the account page.