--- title: "Regras de imagem dos marketplaces em números (2026) | Herofab" description: "Quais marketplaces pedem branco puro, formato quadrado ou vertical, seus limites de arquivo e de zoom: contado a partir de 76 páginas oficiais." url: https://herofab.app/pt/guides/marketplace-image-statistics language: pt updated: 2026-11-06 --- # As regras de imagem dos marketplaces, em números. O que 76 marketplaces publicam sobre imagens de produto, contado a partir das próprias páginas e verificado em 24 de setembro de 2026. Cada número mostra os marketplaces por trás dele. Reutilização livre sob a licença [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). Crédito: Herofab (herofab.app). ![Par de brincos de argola huggie dourados polidos em fundo branco](https://herofab.app/img/ex/hoops-white-1100.webp) Feito com a Herofab · Estúdio de packshot ### 28 28 de 76 marketplaces definem uma regra de fundo para a imagem principal; 5 deles pedem branco puro (RGB 255, 255, 255). [Amazon](https://herofab.app/pt/guides/amazon-product-image-size) (RGB 255) · [Walmart](https://herofab.app/pt/guides/walmart-product-image-requirements) (RGB 255) · [TikTok Shop](https://herofab.app/pt/guides/tiktok-shop-product-image-requirements) (RGB 255) · [Kaufland](https://herofab.app/pt/guides/kaufland-product-image-requirements) · [OTTO](https://herofab.app/pt/guides/otto-product-image-requirements) · [Galaxus](https://herofab.app/pt/guides/galaxus-product-images) · [Shopee](https://herofab.app/pt/guides/shopee-product-photos) · [Allegro](https://herofab.app/pt/guides/allegro-product-image-requirements) · [Hood.de](https://herofab.app/pt/guides/hood-image-requirements) · [CDON](https://herofab.app/pt/guides/cdon-image-requirements) · [Fyndiq](https://herofab.app/pt/guides/fyndiq-image-requirements) · [Cdiscount](https://herofab.app/pt/guides/cdiscount-image-requirements) · [Ricardo](https://herofab.app/pt/guides/ricardo-image-requirements) · [Heureka](https://herofab.app/pt/guides/heureka-image-requirements) · [GLAMI](https://herofab.app/pt/guides/glami-image-requirements) · [Best Buy Canada](https://herofab.app/pt/guides/best-buy-canada-image-requirements) · [Facebook & Instagram Shop](https://herofab.app/pt/guides/facebook-instagram-shops-image-requirements) · [Miinto](https://herofab.app/pt/guides/miinto-image-requirements) · [Vestiaire Collective](https://herofab.app/pt/guides/vestiaire-collective-photo-requirements) · [Tokopedia](https://herofab.app/pt/guides/tokopedia-product-image-requirements) · [Tiki](https://herofab.app/pt/guides/tiki-product-image-requirements) (RGB 255) · [Coupang](https://herofab.app/pt/guides/coupang-product-image-requirements) · [Newegg](https://herofab.app/pt/guides/newegg-product-image-requirements) · [Wolf & Badger](https://herofab.app/pt/guides/wolf-and-badger-image-requirements) (RGB 255) · [Falabella](https://herofab.app/pt/guides/falabella-image-requirements) · [Fruugo](https://herofab.app/pt/guides/fruugo-image-requirements) · [OnBuy](https://herofab.app/pt/guides/onbuy-image-requirements) · [ZALORA](https://herofab.app/pt/guides/zalora-product-image-requirements) ### 8 8 publicam quanto do quadro o produto deve ocupar. [Amazon](https://herofab.app/pt/guides/amazon-product-image-size): pelo menos 85% · [Google Shopping](https://herofab.app/pt/guides/google-shopping-image-requirements): 75%–90% · [Zalando](https://herofab.app/pt/guides/zalando-image-guidelines): ≈ 80% · [Mercado Livre](https://herofab.app/pt/guides/mercado-livre-product-photos): ≈ 95% · [CDON](https://herofab.app/pt/guides/cdon-image-requirements): 75%–90% · [Fyndiq](https://herofab.app/pt/guides/fyndiq-image-requirements): 75%–90% · [Tokopedia](https://herofab.app/pt/guides/tokopedia-product-image-requirements): pelo menos 60% · [Tiki](https://herofab.app/pt/guides/tiki-product-image-requirements): pelo menos 80% ### 7 7 exigem uma imagem principal quadrada. [Walmart](https://herofab.app/pt/guides/walmart-product-image-requirements) · [TikTok Shop](https://herofab.app/pt/guides/tiktok-shop-product-image-requirements) · [Mercado Livre](https://herofab.app/pt/guides/mercado-livre-product-photos) · [Faire](https://herofab.app/pt/guides/faire-product-image-size) · [Tiki](https://herofab.app/pt/guides/tiki-product-image-requirements) · [Coupang](https://herofab.app/pt/guides/coupang-product-image-requirements) · [Wolf & Badger](https://herofab.app/pt/guides/wolf-and-badger-image-requirements) ### 5 5 regras de marketplace pedem formato vertical, para moda ou para todas as imagens. [Amazon · Roupas](https://herofab.app/pt/guides/amazon-product-image-size): ≈ 3:4 · [Faire · Roupas](https://herofab.app/pt/guides/faire-product-image-size): 3:4 · [Zalando](https://herofab.app/pt/guides/zalando-image-guidelines): 1:1,44 · [ABOUT YOU](https://herofab.app/pt/guides/about-you-product-image-requirements): 3:4 · [Trendyol](https://herofab.app/pt/guides/trendyol-product-image-size): 2:3 ### 9 9 publicam um limite de tamanho de arquivo, de 2 MB a 20 MB. [Shopee](https://herofab.app/pt/guides/shopee-product-photos): 2 MB · [ABOUT YOU](https://herofab.app/pt/guides/about-you-product-image-requirements): 2 MB · [Walmart](https://herofab.app/pt/guides/walmart-product-image-requirements): 5 MB · [Kaufland](https://herofab.app/pt/guides/kaufland-product-image-requirements): 10 MB · [bol](https://herofab.app/pt/guides/bol-image-requirements): 10 MB · [eBay](https://herofab.app/pt/guides/ebay-product-image-size): 12 MB · [Google Shopping](https://herofab.app/pt/guides/google-shopping-image-requirements): 16 MB · [Shopify](https://herofab.app/pt/guides/shopify-product-image-size): 20 MB · [Zalando](https://herofab.app/pt/guides/zalando-image-guidelines): 20 MB ### 4 4 informam o tamanho de imagem a partir do qual o zoom funciona. [Amazon](https://herofab.app/pt/guides/amazon-product-image-size): 1.000 px · [bol](https://herofab.app/pt/guides/bol-image-requirements): 1.200 px · [Walmart](https://herofab.app/pt/guides/walmart-product-image-requirements): 1.500 px · [Mercado Livre](https://herofab.app/pt/guides/mercado-livre-product-photos): 1.200 px ### 51 51 listam os formatos de arquivo aceitos. Todos aceitam JPEG; Zalando, Wolf & Badger, noon, Falabella aceita apenas JPEG. [Amazon](https://herofab.app/pt/guides/amazon-product-image-size) · [eBay](https://herofab.app/pt/guides/ebay-product-image-size) · [Shopify](https://herofab.app/pt/guides/shopify-product-image-size) · [Google Shopping](https://herofab.app/pt/guides/google-shopping-image-requirements) · [Zalando](https://herofab.app/pt/guides/zalando-image-guidelines) · [Walmart](https://herofab.app/pt/guides/walmart-product-image-requirements) · [Etsy](https://herofab.app/pt/guides/etsy-listing-photo-size) · [Kaufland](https://herofab.app/pt/guides/kaufland-product-image-requirements) · [OTTO](https://herofab.app/pt/guides/otto-product-image-requirements) · [ABOUT YOU](https://herofab.app/pt/guides/about-you-product-image-requirements) · [Faire](https://herofab.app/pt/guides/faire-product-image-size) · [Allegro](https://herofab.app/pt/guides/allegro-product-image-requirements) · [Hood.de](https://herofab.app/pt/guides/hood-image-requirements) · [CDON](https://herofab.app/pt/guides/cdon-image-requirements) · [Fyndiq](https://herofab.app/pt/guides/fyndiq-image-requirements) · [Avocadostore](https://herofab.app/pt/guides/avocadostore-product-images) · [Cdiscount](https://herofab.app/pt/guides/cdiscount-image-requirements) · [Ricardo](https://herofab.app/pt/guides/ricardo-image-requirements) · [Heureka](https://herofab.app/pt/guides/heureka-image-requirements) · [Squarespace](https://herofab.app/pt/guides/squarespace-product-image-size) · [Wix](https://herofab.app/pt/guides/wix-product-image-size) · [Ecwid](https://herofab.app/pt/guides/ecwid-product-image-size) · [Facebook & Instagram Shop](https://herofab.app/pt/guides/facebook-instagram-shops-image-requirements) · [Miinto](https://herofab.app/pt/guides/miinto-image-requirements) · [Vestiaire Collective](https://herofab.app/pt/guides/vestiaire-collective-photo-requirements) · [Coupang](https://herofab.app/pt/guides/coupang-product-image-requirements) · [Temu](https://herofab.app/pt/guides/temu-product-image-requirements) · [Newegg](https://herofab.app/pt/guides/newegg-product-image-requirements) · [BigCommerce](https://herofab.app/pt/guides/bigcommerce-product-image-size) · [Shopware](https://herofab.app/pt/guides/shopware-product-image-size) · [Webflow](https://herofab.app/pt/guides/webflow-ecommerce-product-image-size) · [Square Online](https://herofab.app/pt/guides/square-online-product-image-size) · [Lightspeed eCom](https://herofab.app/pt/guides/lightspeed-ecom-product-image-size) · [Big Cartel](https://herofab.app/pt/guides/big-cartel-product-image-size) · [SHOPLINE](https://herofab.app/pt/guides/shopline-product-image-size) · [Wolf & Badger](https://herofab.app/pt/guides/wolf-and-badger-image-requirements) · [Trade Me](https://herofab.app/pt/guides/trade-me-photo-requirements) · [noon](https://herofab.app/pt/guides/noon-product-image-requirements) · [SHEIN](https://herofab.app/pt/guides/shein-product-image-size) · [AliExpress](https://herofab.app/pt/guides/aliexpress-product-image-size) · [Falabella](https://herofab.app/pt/guides/falabella-image-requirements) · [Naver Smart Store](https://herofab.app/pt/guides/naver-smart-store-image-size) · [Fruugo](https://herofab.app/pt/guides/fruugo-image-requirements) · [OnBuy](https://herofab.app/pt/guides/onbuy-image-requirements) · [eMAG](https://herofab.app/pt/guides/emag-image-requirements) · [Tradera](https://herofab.app/pt/guides/tradera-photo-requirements) · [OpenCart](https://herofab.app/pt/guides/opencart-product-image-size) · [Weebly](https://herofab.app/pt/guides/weebly-product-image-size) · [Shift4Shop](https://herofab.app/pt/guides/shift4shop-product-image-size) · [Volusion](https://herofab.app/pt/guides/volusion-product-image-size) · [Folksy](https://herofab.app/pt/guides/folksy-photo-size) ### 12 12 definem 500 pixels como tamanho mínimo, o mínimo mais comum. [Amazon](https://herofab.app/pt/guides/amazon-product-image-size) · [eBay](https://herofab.app/pt/guides/ebay-product-image-size) · [Google Shopping](https://herofab.app/pt/guides/google-shopping-image-requirements) · [bol](https://herofab.app/pt/guides/bol-image-requirements) · [Mercado Livre](https://herofab.app/pt/guides/mercado-livre-product-photos) · [Faire](https://herofab.app/pt/guides/faire-product-image-size) · [Allegro](https://herofab.app/pt/guides/allegro-product-image-requirements) · [Cdiscount](https://herofab.app/pt/guides/cdiscount-image-requirements) · [GLAMI](https://herofab.app/pt/guides/glami-image-requirements) · [Facebook & Instagram Shop](https://herofab.app/pt/guides/facebook-instagram-shops-image-requirements) · [Coupang](https://herofab.app/pt/guides/coupang-product-image-requirements) · [Trade Me](https://herofab.app/pt/guides/trade-me-photo-requirements) ## Como os números foram contados. Cada número vem das páginas de ajuda dos marketplaces, lidas em 24 de setembro de 2026: os mesmos dados dos nossos guias. Um marketplace que não publica regra sobre um ponto é contado como não publicando, e não como permitindo qualquer coisa. As regras mudam; a página oficial é a referência final. [Todas as regras em uma tabela →](https://herofab.app/pt/guides/marketplace-image-rules) · [O que mudou, por data →](https://herofab.app/pt/guides/marketplace-image-rule-changes) · [As regras para imagens de IA, por plataforma →](https://herofab.app/pt/guides/ai-image-rules-by-platform) · [Como a Herofab verifica as regras dos marketplaces](https://herofab.app/pt/guides/how-we-check-marketplace-rules) · [Todos os guias](https://herofab.app/pt/guides/)