--- title: "Marknadsplatsernas bildregler i siffror (2026) | Herofab" description: "Vilka marknadsplatser som kräver helvit bakgrund, kvadratiska eller stående bilder, deras filgränser och zoomstorlekar: räknat från 76 officiella sidor." url: https://herofab.app/sv/guides/marketplace-image-statistics language: sv updated: 2026-11-06 --- # Marknadsplatsernas bildregler i siffror. Vad 76 marknadsplatser publicerar om produktbilder, räknat från deras egna sidor och kontrollerat den 24 september 2026. Varje siffra anger vilka marknadsplatser den bygger på. Fritt att återanvända under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). Källa: Herofab (herofab.app). ![Par högblanka guldfärgade huggie-örhängen mot vit bakgrund](https://herofab.app/img/ex/hoops-white-1100.webp) Skapat med Herofab · Packshotstudio ### 28 28 av 76 marknadsplatser har en bakgrundsregel för huvudbilden; 5 av dem kräver helvitt (RGB 255, 255, 255). [Amazon](https://herofab.app/sv/guides/amazon-product-image-size) (RGB 255) · [Walmart](https://herofab.app/sv/guides/walmart-product-image-requirements) (RGB 255) · [TikTok Shop](https://herofab.app/sv/guides/tiktok-shop-product-image-requirements) (RGB 255) · [Kaufland](https://herofab.app/sv/guides/kaufland-product-image-requirements) · [OTTO](https://herofab.app/sv/guides/otto-product-image-requirements) · [Galaxus](https://herofab.app/sv/guides/galaxus-product-images) · [Shopee](https://herofab.app/sv/guides/shopee-product-photos) · [Allegro](https://herofab.app/sv/guides/allegro-product-image-requirements) · [Hood.de](https://herofab.app/sv/guides/hood-image-requirements) · [CDON](https://herofab.app/sv/guides/cdon-image-requirements) · [Fyndiq](https://herofab.app/sv/guides/fyndiq-image-requirements) · [Cdiscount](https://herofab.app/sv/guides/cdiscount-image-requirements) · [Ricardo](https://herofab.app/sv/guides/ricardo-image-requirements) · [Heureka](https://herofab.app/sv/guides/heureka-image-requirements) · [GLAMI](https://herofab.app/sv/guides/glami-image-requirements) · [Best Buy Canada](https://herofab.app/sv/guides/best-buy-canada-image-requirements) · [Facebook & Instagram Shop](https://herofab.app/sv/guides/facebook-instagram-shops-image-requirements) · [Miinto](https://herofab.app/sv/guides/miinto-image-requirements) · [Vestiaire Collective](https://herofab.app/sv/guides/vestiaire-collective-photo-requirements) · [Tokopedia](https://herofab.app/sv/guides/tokopedia-product-image-requirements) · [Tiki](https://herofab.app/sv/guides/tiki-product-image-requirements) (RGB 255) · [Coupang](https://herofab.app/sv/guides/coupang-product-image-requirements) · [Newegg](https://herofab.app/sv/guides/newegg-product-image-requirements) · [Wolf & Badger](https://herofab.app/sv/guides/wolf-and-badger-image-requirements) (RGB 255) · [Falabella](https://herofab.app/sv/guides/falabella-image-requirements) · [Fruugo](https://herofab.app/sv/guides/fruugo-image-requirements) · [OnBuy](https://herofab.app/sv/guides/onbuy-image-requirements) · [ZALORA](https://herofab.app/sv/guides/zalora-product-image-requirements) ### 8 8 anger hur stor del av bildytan produkten måste fylla. [Amazon](https://herofab.app/sv/guides/amazon-product-image-size): minst 85 % · [Google Shopping](https://herofab.app/sv/guides/google-shopping-image-requirements): 75 %–90 % · [Zalando](https://herofab.app/sv/guides/zalando-image-guidelines): ≈ 80 % · [Mercado Livre](https://herofab.app/sv/guides/mercado-livre-product-photos): ≈ 95 % · [CDON](https://herofab.app/sv/guides/cdon-image-requirements): 75 %–90 % · [Fyndiq](https://herofab.app/sv/guides/fyndiq-image-requirements): 75 %–90 % · [Tokopedia](https://herofab.app/sv/guides/tokopedia-product-image-requirements): minst 60 % · [Tiki](https://herofab.app/sv/guides/tiki-product-image-requirements): minst 80 % ### 7 7 kräver en kvadratisk huvudbild. [Walmart](https://herofab.app/sv/guides/walmart-product-image-requirements) · [TikTok Shop](https://herofab.app/sv/guides/tiktok-shop-product-image-requirements) · [Mercado Livre](https://herofab.app/sv/guides/mercado-livre-product-photos) · [Faire](https://herofab.app/sv/guides/faire-product-image-size) · [Tiki](https://herofab.app/sv/guides/tiki-product-image-requirements) · [Coupang](https://herofab.app/sv/guides/coupang-product-image-requirements) · [Wolf & Badger](https://herofab.app/sv/guides/wolf-and-badger-image-requirements) ### 5 5 marknadsplatsregler kräver stående format, för mode eller för alla bilder. [Amazon · Kläder](https://herofab.app/sv/guides/amazon-product-image-size): ≈ 3:4 · [Faire · Kläder](https://herofab.app/sv/guides/faire-product-image-size): 3:4 · [Zalando](https://herofab.app/sv/guides/zalando-image-guidelines): 1:1,44 · [ABOUT YOU](https://herofab.app/sv/guides/about-you-product-image-requirements): 3:4 · [Trendyol](https://herofab.app/sv/guides/trendyol-product-image-size): 2:3 ### 9 9 anger en gräns för filstorlek, från 2 MB till 20 MB. [Shopee](https://herofab.app/sv/guides/shopee-product-photos): 2 MB · [ABOUT YOU](https://herofab.app/sv/guides/about-you-product-image-requirements): 2 MB · [Walmart](https://herofab.app/sv/guides/walmart-product-image-requirements): 5 MB · [Kaufland](https://herofab.app/sv/guides/kaufland-product-image-requirements): 10 MB · [bol](https://herofab.app/sv/guides/bol-image-requirements): 10 MB · [eBay](https://herofab.app/sv/guides/ebay-product-image-size): 12 MB · [Google Shopping](https://herofab.app/sv/guides/google-shopping-image-requirements): 16 MB · [Shopify](https://herofab.app/sv/guides/shopify-product-image-size): 20 MB · [Zalando](https://herofab.app/sv/guides/zalando-image-guidelines): 20 MB ### 4 4 anger från vilken bildstorlek kunderna kan zooma. [Amazon](https://herofab.app/sv/guides/amazon-product-image-size): 1 000 px · [bol](https://herofab.app/sv/guides/bol-image-requirements): 1 200 px · [Walmart](https://herofab.app/sv/guides/walmart-product-image-requirements): 1 500 px · [Mercado Livre](https://herofab.app/sv/guides/mercado-livre-product-photos): 1 200 px ### 51 51 listar vilka filformat de accepterar. Alla accepterar JPEG; Zalando, Wolf & Badger, noon, Falabella accepterar enbart JPEG. [Amazon](https://herofab.app/sv/guides/amazon-product-image-size) · [eBay](https://herofab.app/sv/guides/ebay-product-image-size) · [Shopify](https://herofab.app/sv/guides/shopify-product-image-size) · [Google Shopping](https://herofab.app/sv/guides/google-shopping-image-requirements) · [Zalando](https://herofab.app/sv/guides/zalando-image-guidelines) · [Walmart](https://herofab.app/sv/guides/walmart-product-image-requirements) · [Etsy](https://herofab.app/sv/guides/etsy-listing-photo-size) · [Kaufland](https://herofab.app/sv/guides/kaufland-product-image-requirements) · [OTTO](https://herofab.app/sv/guides/otto-product-image-requirements) · [ABOUT YOU](https://herofab.app/sv/guides/about-you-product-image-requirements) · [Faire](https://herofab.app/sv/guides/faire-product-image-size) · [Allegro](https://herofab.app/sv/guides/allegro-product-image-requirements) · [Hood.de](https://herofab.app/sv/guides/hood-image-requirements) · [CDON](https://herofab.app/sv/guides/cdon-image-requirements) · [Fyndiq](https://herofab.app/sv/guides/fyndiq-image-requirements) · [Avocadostore](https://herofab.app/sv/guides/avocadostore-product-images) · [Cdiscount](https://herofab.app/sv/guides/cdiscount-image-requirements) · [Ricardo](https://herofab.app/sv/guides/ricardo-image-requirements) · [Heureka](https://herofab.app/sv/guides/heureka-image-requirements) · [Squarespace](https://herofab.app/sv/guides/squarespace-product-image-size) · [Wix](https://herofab.app/sv/guides/wix-product-image-size) · [Ecwid](https://herofab.app/sv/guides/ecwid-product-image-size) · [Facebook & Instagram Shop](https://herofab.app/sv/guides/facebook-instagram-shops-image-requirements) · [Miinto](https://herofab.app/sv/guides/miinto-image-requirements) · [Vestiaire Collective](https://herofab.app/sv/guides/vestiaire-collective-photo-requirements) · [Coupang](https://herofab.app/sv/guides/coupang-product-image-requirements) · [Temu](https://herofab.app/sv/guides/temu-product-image-requirements) · [Newegg](https://herofab.app/sv/guides/newegg-product-image-requirements) · [BigCommerce](https://herofab.app/sv/guides/bigcommerce-product-image-size) · [Shopware](https://herofab.app/sv/guides/shopware-product-image-size) · [Webflow](https://herofab.app/sv/guides/webflow-ecommerce-product-image-size) · [Square Online](https://herofab.app/sv/guides/square-online-product-image-size) · [Lightspeed eCom](https://herofab.app/sv/guides/lightspeed-ecom-product-image-size) · [Big Cartel](https://herofab.app/sv/guides/big-cartel-product-image-size) · [SHOPLINE](https://herofab.app/sv/guides/shopline-product-image-size) · [Wolf & Badger](https://herofab.app/sv/guides/wolf-and-badger-image-requirements) · [Trade Me](https://herofab.app/sv/guides/trade-me-photo-requirements) · [noon](https://herofab.app/sv/guides/noon-product-image-requirements) · [SHEIN](https://herofab.app/sv/guides/shein-product-image-size) · [AliExpress](https://herofab.app/sv/guides/aliexpress-product-image-size) · [Falabella](https://herofab.app/sv/guides/falabella-image-requirements) · [Naver Smart Store](https://herofab.app/sv/guides/naver-smart-store-image-size) · [Fruugo](https://herofab.app/sv/guides/fruugo-image-requirements) · [OnBuy](https://herofab.app/sv/guides/onbuy-image-requirements) · [eMAG](https://herofab.app/sv/guides/emag-image-requirements) · [Tradera](https://herofab.app/sv/guides/tradera-photo-requirements) · [OpenCart](https://herofab.app/sv/guides/opencart-product-image-size) · [Weebly](https://herofab.app/sv/guides/weebly-product-image-size) · [Shift4Shop](https://herofab.app/sv/guides/shift4shop-product-image-size) · [Volusion](https://herofab.app/sv/guides/volusion-product-image-size) · [Folksy](https://herofab.app/sv/guides/folksy-photo-size) ### 12 12 anger 500 pixlar som nedre storleksgräns, det vanligaste minimikravet. [Amazon](https://herofab.app/sv/guides/amazon-product-image-size) · [eBay](https://herofab.app/sv/guides/ebay-product-image-size) · [Google Shopping](https://herofab.app/sv/guides/google-shopping-image-requirements) · [bol](https://herofab.app/sv/guides/bol-image-requirements) · [Mercado Livre](https://herofab.app/sv/guides/mercado-livre-product-photos) · [Faire](https://herofab.app/sv/guides/faire-product-image-size) · [Allegro](https://herofab.app/sv/guides/allegro-product-image-requirements) · [Cdiscount](https://herofab.app/sv/guides/cdiscount-image-requirements) · [GLAMI](https://herofab.app/sv/guides/glami-image-requirements) · [Facebook & Instagram Shop](https://herofab.app/sv/guides/facebook-instagram-shops-image-requirements) · [Coupang](https://herofab.app/sv/guides/coupang-product-image-requirements) · [Trade Me](https://herofab.app/sv/guides/trade-me-photo-requirements) ## Så räknades siffrorna. Varje siffra kommer från marknadsplatsernas egna hjälpsidor, lästa den 24 september 2026: samma data som i våra guider för marknadsplatser. En marknadsplats som inte publicerar någon regel på en punkt räknas som att den inte publicerar någon, inte som att den tillåter vad som helst. Regler ändras; den officiella sidan gäller i sista hand. [Se alla regler i en tabell →](https://herofab.app/sv/guides/marketplace-image-rules) · [Vad som har ändrats, efter datum →](https://herofab.app/sv/guides/marketplace-image-rule-changes) · [Regler för AI-bilder per plattform →](https://herofab.app/sv/guides/ai-image-rules-by-platform) · [Så kontrollerar Herofab marknadsplatsernas bildregler](https://herofab.app/sv/guides/how-we-check-marketplace-rules) · [Alla guider](https://herofab.app/sv/guides/)