--- title: "AI colour variants for product photos | Herofab" description: "Shoot one colour and receive the same image with the product in another — chosen from 24 shades or matched to a colour reference photo." url: https://herofab.app/tools/color-variants language: en updated: 2026-11-12 --- # Every colourway, from one photo. Colour variants produces the same image with the product in another colour — chosen from 24 shades or matched to a colour reference photo — so only one colour has to be photographed. **4** · credits per image · 4K +1 [Start free](https://app.herofab.app/login?lang=en&to=tool-colorway&entry_source=tool) Updated 12 November 2026 ![The same photo with the coat in navy blue, the model and the street unchanged · Colour variants](https://herofab.app/img/ex/coat-navy-1100.webp) Made with Herofab · Colour variants 1. ### Upload the image A product shot or an on-model image. 2. ### Choose the colour 24 shades, or a photo of the colour to match. 3. ### Receive the variant Delivered in 2K, or 4K for one extra credit — then download it in any of 20 marketplace sizes at no extra credit. ## What you can set. Every option below is part of the Herofab studio. - **Colours:** 24 shades, from black and off-white to sage, burgundy and camel - **Reference:** Match the colour of a reference photo - **Applies to:** The main product only, or the whole outfit - **Prints:** Keep the print's own colours, or recolour them too - **Formats:** 2K or 4K - **Marketplace sizing:** 20 marketplace sizes at download, without cropping or extra credits ## What changes in the image, and what the brief protects Colour variants recolours the product in the image that is uploaded: the main product only, or every garment in the image when the whole outfit is selected. The brief changes the base colour of the material and nothing else. Texture, weave, stitching, folds, shading and highlights are briefed to stay as photographed, so that the new shade reads as a photograph of the product and not as paint laid over it. The identity of the material is named in the brief as well. A smooth, shiny or technical fabric is to stay smooth, shiny and technical; a knit stays a knit and leather stays leather. Hems, cuffs and waistbands are briefed to keep their original finish, whether elasticated, gathered, ribbed or plain, and no ribbing, panels, pockets or seams are to be added or removed. A surface that looks smooth in the source is not to gain twill lines, a weave pattern, heathering or canvas grain in the new colour. ## When Colour variants fits, and when another tool does Colour variants suits a product that exists in several shades of the same material and has been photographed in one of them. The image is briefed to stay the same in every other respect: the shape, cut and details of the product, the framing and composition and, on an on-model image, the person, pose, skin, hair and background. A set of variants made from one source is therefore meant to read as one series on the product page. When the change is the fabric itself — another material, a print or a pattern — Fabric studio is the better fit: it takes a garment photo and a photo of a fabric swatch, and the colour, material, texture and pattern come from the swatch. A colour reference photo in Colour variants passes on the colour only. When the product should keep its colour and appear in a new studio or styled scene, Product studio places it there, and when a colour has been photographed only on a hanger or laid flat, Virtual try-on dresses a studio model in it. ## What to check in the variant before publishing Start with the surface. A dark source photo hides much of a fabric's texture, and a light variant made from it has less to draw on. The brief tells the tool not to invent texture the source does not show, so look for added twill lines or grain on a fabric that is smooth in reality. Then compare the sheen: a satin, a nylon or a leather is expected to catch the light as it does in the source image. Next, look at the parts that are not meant to change. With the print option left at its default, printed graphics, logos, text, labels and hardware are briefed to keep their original colours; compare zip pulls, buttons and small lettering with the source. Check that cuffs, hems and waistbands kept their original finish, and on an on-model image confirm that only the intended garment took the new colour while skin, hair and background stayed as they were. ## Colour variants, answered. **Will the print change colour too?** Only if you choose so. Prints keep their own colours by default and are recoloured on request. **How close is the colour to my real fabric?** The shade follows the colour you pick or a colour reference photo. Screens and fabrics differ, so compare the result with a physical swatch before you publish. **How do I show a product in other colours without photographing each one?** Upload one image of the product, a product shot or an on-model image, and choose one of 24 shades or a photo of the colour to match. Colour variants delivers the same image with the product in that colour, applied to the main product only or to the whole outfit; prints keep their own colours unless recolouring them is chosen. Compare the result with a physical swatch before you publish. **Can one garment be recoloured on a model wearing a full outfit?** Yes. The source can be an on-model image, and the colour applies either to the main product only or to the whole outfit. With the main product selected, the rest of the outfit, the person, the pose and the background are briefed to stay as they are in the source. **Does the variant keep the format and framing of the source image?** The format follows the source image: the variant is requested in the offered aspect ratio closest to it, and the brief asks for the same framing and composition. The choice at this step is the resolution, 2K or 4K. For another size, the delivered variant can be downloaded in marketplace sizes without cropping. **How much does it cost?** 4 credits per image, plus one credit for 4K. In US dollars that is $0.16 to $0.48 per image before tax, from the largest plan to the smallest credit pack. The cost is shown before you generate, and if a job fails the credits are returned. The 20 free credits at sign-up cover 5 images with this tool. Examples by product [Colour variants for bags and shoes](https://herofab.app/tools/colour-variants-for-bags-and-shoes) Glossary [Colour variant images](https://herofab.app/glossary/colour-variant-images) · [sRGB colour space](https://herofab.app/glossary/srgb) · [Colourway](https://herofab.app/glossary/colourway) · [White balance](https://herofab.app/glossary/white-balance) · [Fabric swatch](https://herofab.app/glossary/fabric-swatch) · [CMYK](https://herofab.app/glossary/cmyk) · [All terms](https://herofab.app/glossary/) Guides [Product photos for every colour: one image per variant](https://herofab.app/guides/product-photos-for-every-colour) · [How to change the colour of clothes in a photo (2026)](https://herofab.app/guides/how-to-change-clothing-colour-in-a-photo) · [All guides](https://herofab.app/guides/) Related tools [Product studio](https://herofab.app/tools/product-photography) · [Fabric studio](https://herofab.app/tools/fabric-studio) · [Virtual try-on](https://herofab.app/tools/virtual-try-on) · [All tools](https://herofab.app/tools/)