---
title: "Kaufland main image checker — free, in your browser | Herofab"
description: "Check a product photo against Kaufland's main-image rules: background colour and shadows. Free in your browser; nothing is uploaded."
url: https://herofab.app/tools/kaufland-product-photo-checker
language: en
updated: 2026-11-12
---

# Check your photo against Kaufland's rules.

Kaufland sets rules for the main image that can be measured from the photo: background colour and shadows. Drop a photo to see which ones it meets. It runs in your browser; nothing is uploaded.

![The brown leather tote alone on a white studio background, front view · Kaufland main image checker](https://herofab.app/img/ex/tote-packshot-1100.webp)

Made with Herofab · Packshot studio

## Choose a marketplace and a photo.

Rules come from each marketplace's own help pages, summarised in the [guides](https://herofab.app/guides/) (checked 10 October 2026). Size, file size and format are checked as well.

## What Kaufland asks for.

Source: [Kaufland Global Marketplace — Product data guidelines](https://www.kauflandglobalmarketplace.com/en/seller-university/selling/product-data/product-data-guideline/) · checked 10 October 2026 · [Read again · 13 October 2026](https://herofab.app/guides/marketplace-image-rule-changes)

- **Main image:** White background No shadow around the product
- **Size:** At least 1,024 pixels in height or width
- **Zoom:** At least 2,048 pixels in height or width
- **File size:** Up to 10 MB
- **First photo:** A clear silhouette of the product on a white background
- **Not allowed:** Shadows, frames or white space; text, logos, symbols or flags; price or delivery information; official seals; collages and placeholder photos
- **Number:** 5 to 10 pictures from different perspectives, detail shots included
- **Formats:** PNG, JPG/JPEG, WebP, TIFF and GIF
- **Alt text:** Alternative text for product images has been a legal requirement since June 2025; it is added in the Seller Portal or as a column of the product feed
- **Neutral images:** Only neutral product images without promotional content, such as "Sale" lettering
- **Whole product:** The product is shown in full in the first photograph, and additional images may show detailed views; no snapshot as the main image
- **Accuracy:** Only products and accessories included in the scope of delivery
- **Where:** Germany · Austria · Poland · Czechia · Slovakia
- **Kaufland image resizer:** 2,048 × 2,048 px — the size from which Kaufland's zoom works.
- **Herofab:** 2,048 × 2,048 px, within the limits Kaufland publishes

[How each rule is measured.](https://herofab.app/tools/product-photo-checker#h-how)

[Kaufland image guide](https://herofab.app/guides/kaufland-product-image-requirements) · [Product photo checker](https://herofab.app/tools/product-photo-checker)

## Checkers by marketplace.

[OTTO](https://herofab.app/tools/otto-product-photo-checker) · [Galaxus](https://herofab.app/tools/galaxus-product-photo-checker) · [Faire](https://herofab.app/tools/faire-product-photo-checker) · [CDON](https://herofab.app/tools/cdon-product-photo-checker) · [Product photo checker](https://herofab.app/tools/product-photo-checker)

## Kaufland main images, answered.

**What background does Kaufland require for the main image?**

White background. The checker reads the background from the edges of the photo and reports its exact RGB value.

**Are shadows allowed on Kaufland's first image?**

No shadow around the product. The checker reports shadows next to the product that are darker than the background.

**Where do these figures come from?**

From Kaufland Global Marketplace — Product data guidelines, read on 10 October 2026. Marketplaces update their rules; the [official page](https://www.kauflandglobalmarketplace.com/en/seller-university/selling/product-data/product-data-guideline/) is the final reference.

**Is my image uploaded?**

No. The file is read and processed inside your browser; nothing is sent to a server.