--- title: "Facebook and Instagram Shop product photos | Herofab" description: "Meta recommends a white backdrop and one aspect ratio, square or four by five, for every image of a product. Herofab delivers both from one photo." url: https://herofab.app/tools/product-photos-for-facebook-and-instagram-shops language: en updated: 2026-11-06 --- # Shop images for Meta, in one shape per product. In Shops on Facebook and Instagram, product images are shown square, Meta recommends a white backdrop and allows lifestyle images, and it asks for all images of a product in one aspect ratio, square or four by five. Product studio takes a phone photo of a product and delivers it on studio white or in a scene, in either shape. [Start free](https://app.herofab.app/login?lang=en&entry_source=tool) · [Product studio](https://herofab.app/tools/product-photography) ![A gold filigree scent bottle on a marble block · Product studio](https://herofab.app/img/ex/perfume-marble-1100.webp) Made with Herofab · Product studio ## What Meta asks of a product's images. 1. ### One aspect ratio per product Meta asks for every image of a product in the same aspect ratio, square or four by five, to prevent automatic adjustments. Choose the shape before ordering and keep it for the white image, the scenes and any on-model view; Extend frame converts an image made in another shape without cropping. 2. ### White first, scenes after The backdrop Meta recommends is white, and its catalogue help asks for a clear image that shows the entire product. Product studio on studio white delivers that image; marble, wood, linen, a podium, outdoors or a home setting then supply the lifestyle images Meta allows. 3. ### Nothing printed on the image Text over the product, calls to action, promo codes, watermarks and temporary price information are not allowed. Product studio adds no text, and images made on a plan or with a credit pack carry no watermark; images made on free credits do, and are for trying the tool. ## What Facebook & Instagram Shop asks for. Source: [Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager](https://www.facebook.com/business/help/686259348512056). Checked 11 October 2026. - **Size:** At least 500 × 500 pixels; in Shops on Facebook and Instagram images are displayed square (1:1), and 1,024 × 1,024 pixels is recommended - **Formats:** JPEG or PNG; Meta suggests JPEG over PNG where possible - **File size:** 8 MB maximum - **Number:** At least one image per product, and 4 or more are recommended; Meta's catalogue help page allows up to 20 additional image links, its developer reference up to 50 - **Main image:** Clear, and showing the entire product - **Background:** Meta recommends product images with a white backdrop; lifestyle images, such as people using or wearing the product, may be included - **Not allowed:** Text that overlays the product, calls to action, promo codes, watermarks or time-sensitive information such as temporary price drops; offensive content such as nudity, explicit language or violence - **Consistency:** All images in the same aspect ratio, 1:1 or 4:5, to prevent automatic adjustments [Facebook & Instagram Shop product image requirements](https://herofab.app/guides/facebook-instagram-shops-image-requirements) · [Check your images — free](https://herofab.app/tools/facebook-instagram-shop-product-photo-checker) ## The product photo behind a Meta catalogue. - Photograph the product whole with space around it, so that the square and the four-by-five shape can both be made without cutting an edge. - A table, a hand or a box in the photo is not a problem: Product studio is briefed to use only the product, so start from a sharp photo rather than a tidy one. - Photograph labels and small print in a second, closer photo; a detail close-up is uploaded with the product and shows the brief the lettering at the right scale. ## Facebook and Instagram Shop photos, answered. **Can people wearing the product appear in Meta Shop images?** Yes. Meta allows lifestyle images such as people using or wearing the product. Virtual try-on puts a garment, a bag, shoes, glasses or jewelry on a studio model from the same product photo; deliver those images in the same aspect ratio as the product's other images. **How many images can one product photo yield for Meta?** As many as the product needs: a white main image, scenes on several surfaces and, for fashion, worn views from Virtual try-on. Meta asks for at least one image per product and recommends four or more; each of them is ordered from the same upload. **Should the JPG or the PNG go to a Meta catalogue?** Meta accepts both and suggests JPEG over PNG where possible, so the JPG download is the one to use. A transparent PNG from Remove background is the exception: it is for pages where a cut-out product is placed on a design, not for the catalogue itself. **How much does it cost?** 4 credits per image, plus one credit for 4K. In US dollars that is $0.16 to $0.48 per image before tax, from the largest plan to the smallest credit pack. The cost is shown before you generate, and if a job fails the credits are returned. The 20 free credits at sign-up cover 5 images with this tool. [Product studio](https://herofab.app/tools/product-photography) · [Main image](https://herofab.app/glossary/main-image) · [Lifestyle image](https://herofab.app/glossary/lifestyle-image) · [Aspect ratio](https://herofab.app/glossary/aspect-ratio) Examples by product [Product photos for Amazon](https://herofab.app/tools/product-photos-for-amazon) · [Product photos for Walmart](https://herofab.app/tools/product-photos-for-walmart) · [Product photos for eBay](https://herofab.app/tools/product-photos-for-ebay) · [Product photos for Google Shopping](https://herofab.app/tools/product-photos-for-google-shopping) · [Product photos for TikTok Shop](https://herofab.app/tools/product-photos-for-tiktok-shop) · [Product photos for Kaufland](https://herofab.app/tools/product-photos-for-kaufland) · [Product photos for Cdiscount](https://herofab.app/tools/product-photos-for-cdiscount) · [Product photos for bol](https://herofab.app/tools/product-photos-for-bol) · [Product photos for OnBuy](https://herofab.app/tools/product-photos-for-onbuy) · [Product photos for Dafiti](https://herofab.app/tools/product-photos-for-dafiti)