--- title: "Zalando main image checker — free, in your browser | Herofab" description: "Check a product photo against Zalando's main-image rules: product fill. Free in your browser; nothing is uploaded." url: https://herofab.app/tools/zalando-product-photo-checker language: en updated: 2026-11-12 --- # Check your photo against Zalando's rules. The published image guide for Zalando says: Aspect ratio 1:1.44, best practice 1,801 × 2,600 pixels, minimum 762 × 1,100; JPG only, up to 20 MB, sRGB.. Zalando sets rules for the main image that can be measured from the photo: product fill. Drop a photo to see which ones it meets. It runs in your browser; nothing is uploaded. ![The brown leather tote alone on a white studio background, front view · Zalando main image checker](https://herofab.app/img/ex/tote-packshot-1100.webp) Made with Herofab · Packshot studio ## Choose a marketplace and a photo. Rules come from each marketplace's own help pages, summarised in the [guides](https://herofab.app/guides/) (checked 10 October 2026). Size, file size and format are checked as well. ## What Zalando asks for. Source: [Zalando Partner University — Image guidelines](https://partner.zalando.com/university/article/zalando-image-guidelines) · checked 10 October 2026 · [Read again · 10 October 2026](https://herofab.app/guides/marketplace-image-rule-changes) - **Main image:** The product fills about 80% of the image (apparel and shoe packshots) The catalogue view, the first image shown in the shop: a model front crop or a primary packshot for apparel, accessories, shoes and hosiery; a primary packshot for home, equipment, beauty, toys and electronics - **Aspect ratio:** 1:1.44 (width × height), upright format - **Rounding:** Zalando's system rounds the ratio: 1.445 or 1.446 becomes 1.45 and is marked as an incorrect aspect ratio - **Size:** Best practice 1,801 × 2,600 pixels; minimum 762 × 1,100 (designer brands 1,800 × 2,600) - **Format:** JPG/JPEG only, up to 20 MB, sRGB colour mode - **Quality:** High resolution at any image size; an image with the correct file size that is blurry is rejected - **Number:** At least 3 compliant images for apparel (kids included), accessories and shoes; 2 for home; 1 for hosiery, equipment, beauty, toys and electronics - **Framing:** Catalogue views show the full product from the front or at a subtle angle; footwear shows the full side profile; maternity clothing is shown at a 45° angle with the belly facing left - **Backgrounds:** Plain, lifestyle or ambient settings; a primary packshot submitted on a white background gets a light grey background applied automatically; back views and model views can use any background colour, setting or location - **Product fill:** On apparel and shoe packshots the article covers approximately 80% of the frame, centred horizontally and vertically; bags and accessories have their own grid template - **Packshots:** Straps and inner back views are not removed on apparel; packaging is accepted only for accessories, jewellery, electronics and beauty - **Model views:** Several models can appear in one image if they wear the same article; models can be barefoot or wear shoes - **Cropping:** In compliant views an article can be cropped, partially covered or folded as long as the product remains clearly recognisable - **Not allowed:** Duplicate images; low-quality or unnatural AI-generated images; non-English text on primary views; visible mannequins in mandatory packshots and model views; unrelated products in the frame; content that violates ethical or community guidelines - **Multipacks:** A primary packshot shows all items in the pack; reversible and 2-in-1 articles need views that clearly show every style option and function - **CE label:** Electronics and toys need one image that shows the CE label on the device or its packaging - **Extra images:** Additional views, such as a product collection, do not count toward the required number; English text, logos and black-and-white images are permitted in them - **Retouching:** Zalando may position packshots on its view grids, crop images to the required resolution and aspect ratio and modify backgrounds to its required colour range; it does not make edits that change how the article looks - **AI images:** Visible on-image labels are not allowed; invisible marking of AI-generated content is strongly recommended and required by December 2026 - **AI quality:** AI-generated content must meet Zalando's editorial and technical criteria; Zalando reserves the right to reject assets that break believability, feature irregularities or fail to represent the product accurately - **AI distortions:** Not acceptable: an inaccurate representation of the article, such as distorted text, mispositioned buttons or brand logos merged with another brand; an implausible setting, such as wrong shadow angles or proportion errors; an inconsistent model appearance across an image set - **Bags:** On all bag packshot views the bag is centred vertically in the lower third of the image - **AI labelling:** Content that requires visible labelling under applicable laws must not be provided; Zalando names deepfakes and public interest text - **AI marking:** Identifying data must be embedded in the metadata or as an invisible watermark in the file code; the metadata must be permanent so that it is not stripped during upload - **Where:** Europe - **Kind of rule:** [Label or disclosure required](https://herofab.app/guides/ai-image-rules-by-platform) - **File-size limit:** 20 MB - **Zalando image resizer:** 1,801 × 2,600 px, JPG only — Zalando's best-practice size. A packshot submitted on white gets a light grey background applied by Zalando. - **Herofab:** 1,801 × 2,600 px, the size Zalando recommends [How each rule is measured.](https://herofab.app/tools/product-photo-checker#h-how) [Zalando image guide](https://herofab.app/guides/zalando-image-guidelines) · [Product photo checker](https://herofab.app/tools/product-photo-checker) ## Checkers by marketplace. [Walmart](https://herofab.app/tools/walmart-product-photo-checker) · [Etsy](https://herofab.app/tools/etsy-product-photo-checker) · [Kaufland](https://herofab.app/tools/kaufland-product-photo-checker) · [Faire](https://herofab.app/tools/faire-product-photo-checker) · [Product photo checker](https://herofab.app/tools/product-photo-checker) ## Zalando main images, answered. **How much of the image must the product fill on Zalando?** The product fills about 80% of the image (apparel and shoe packshots). The checker measures the product on its longest axis and reports the percentage. **Zalando's image guide: what does it say about Aspect ratio?** 1:1.44 (width × height), upright format **Zalando's image guide: what does it say about Backgrounds?** Plain, lifestyle or ambient settings; a primary packshot submitted on a white background gets a light grey background applied automatically; back views and model views can use any background colour, setting or location **Where do these figures come from?** From Zalando Partner University — Image guidelines, read on 10 October 2026. Marketplaces update their rules; the [official page](https://partner.zalando.com/university/article/zalando-image-guidelines) is the final reference. **Is my image uploaded?** No. The file is read and processed inside your browser; nothing is sent to a server.