---
title: "电商平台图片规则数据一览（2026年） | Herofab"
description: "哪些电商平台要求纯白、正方形或竖版图片，以及各平台的文件大小上限与放大尺寸：基于76个电商平台官方页面统计。"
url: https://herofab.app/zh/guides/marketplace-image-statistics
language: zh-Hans
updated: 2026-11-06
---

# 电商平台图片规则，用数据说话。

76个电商平台就商品图片公布的内容，均从其官方页面统计，并于2026年9月24日核实。每项数据均列出其所依据的电商平台。

依据 [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/) 许可可自由转载使用。来源：Herofab（herofab.app）

![白色背景上的一对抛光金色贴耳圈形耳环](https://herofab.app/img/ex/hoops-white-1100.webp)

使用 Herofab 生成 · 白底图影棚

### 28

在76个电商平台中，有28个对主图背景作出规定；其中5个要求纯白（RGB 255, 255, 255）。

[Amazon](https://herofab.app/zh/guides/amazon-product-image-size) (RGB 255) · [Walmart](https://herofab.app/zh/guides/walmart-product-image-requirements) (RGB 255) · [TikTok Shop](https://herofab.app/zh/guides/tiktok-shop-product-image-requirements) (RGB 255) · [Kaufland](https://herofab.app/zh/guides/kaufland-product-image-requirements) · [OTTO](https://herofab.app/zh/guides/otto-product-image-requirements) · [Galaxus](https://herofab.app/zh/guides/galaxus-product-images) · [Shopee](https://herofab.app/zh/guides/shopee-product-photos) · [Allegro](https://herofab.app/zh/guides/allegro-product-image-requirements) · [Hood.de](https://herofab.app/zh/guides/hood-image-requirements) · [CDON](https://herofab.app/zh/guides/cdon-image-requirements) · [Fyndiq](https://herofab.app/zh/guides/fyndiq-image-requirements) · [Cdiscount](https://herofab.app/zh/guides/cdiscount-image-requirements) · [Ricardo](https://herofab.app/zh/guides/ricardo-image-requirements) · [Heureka](https://herofab.app/zh/guides/heureka-image-requirements) · [GLAMI](https://herofab.app/zh/guides/glami-image-requirements) · [Best Buy Canada](https://herofab.app/zh/guides/best-buy-canada-image-requirements) · [Facebook & Instagram Shop](https://herofab.app/zh/guides/facebook-instagram-shops-image-requirements) · [Miinto](https://herofab.app/zh/guides/miinto-image-requirements) · [Vestiaire Collective](https://herofab.app/zh/guides/vestiaire-collective-photo-requirements) · [Tokopedia](https://herofab.app/zh/guides/tokopedia-product-image-requirements) · [Tiki](https://herofab.app/zh/guides/tiki-product-image-requirements) (RGB 255) · [Coupang](https://herofab.app/zh/guides/coupang-product-image-requirements) · [Newegg](https://herofab.app/zh/guides/newegg-product-image-requirements) · [Wolf & Badger](https://herofab.app/zh/guides/wolf-and-badger-image-requirements) (RGB 255) · [Falabella](https://herofab.app/zh/guides/falabella-image-requirements) · [Fruugo](https://herofab.app/zh/guides/fruugo-image-requirements) · [OnBuy](https://herofab.app/zh/guides/onbuy-image-requirements) · [ZALORA](https://herofab.app/zh/guides/zalora-product-image-requirements)

### 8

8个公布了商品必须占据画面的比例。

[Amazon](https://herofab.app/zh/guides/amazon-product-image-size): 至少85% · [Google Shopping](https://herofab.app/zh/guides/google-shopping-image-requirements): 75%–90% · [Zalando](https://herofab.app/zh/guides/zalando-image-guidelines): ≈ 80% · [Mercado Livre](https://herofab.app/zh/guides/mercado-livre-product-photos): ≈ 95% · [CDON](https://herofab.app/zh/guides/cdon-image-requirements): 75%–90% · [Fyndiq](https://herofab.app/zh/guides/fyndiq-image-requirements): 75%–90% · [Tokopedia](https://herofab.app/zh/guides/tokopedia-product-image-requirements): 至少60% · [Tiki](https://herofab.app/zh/guides/tiki-product-image-requirements): 至少80%

### 7

7个要求主图为正方形。

[Walmart](https://herofab.app/zh/guides/walmart-product-image-requirements) · [TikTok Shop](https://herofab.app/zh/guides/tiktok-shop-product-image-requirements) · [Mercado Livre](https://herofab.app/zh/guides/mercado-livre-product-photos) · [Faire](https://herofab.app/zh/guides/faire-product-image-size) · [Tiki](https://herofab.app/zh/guides/tiki-product-image-requirements) · [Coupang](https://herofab.app/zh/guides/coupang-product-image-requirements) · [Wolf & Badger](https://herofab.app/zh/guides/wolf-and-badger-image-requirements)

### 5

5条电商平台规则要求使用竖版格式，适用于服装或全部图片。

[Amazon · 服装](https://herofab.app/zh/guides/amazon-product-image-size): ≈ 3:4 · [Faire · 服装](https://herofab.app/zh/guides/faire-product-image-size): 3:4 · [Zalando](https://herofab.app/zh/guides/zalando-image-guidelines): 1:1.44 · [ABOUT YOU](https://herofab.app/zh/guides/about-you-product-image-requirements): 3:4 · [Trendyol](https://herofab.app/zh/guides/trendyol-product-image-size): 2:3

### 9

9个公布了文件大小上限，范围从2 MB到20 MB。

[Shopee](https://herofab.app/zh/guides/shopee-product-photos): 2 MB · [ABOUT YOU](https://herofab.app/zh/guides/about-you-product-image-requirements): 2 MB · [Walmart](https://herofab.app/zh/guides/walmart-product-image-requirements): 5 MB · [Kaufland](https://herofab.app/zh/guides/kaufland-product-image-requirements): 10 MB · [bol](https://herofab.app/zh/guides/bol-image-requirements): 10 MB · [eBay](https://herofab.app/zh/guides/ebay-product-image-size): 12 MB · [Google Shopping](https://herofab.app/zh/guides/google-shopping-image-requirements): 16 MB · [Shopify](https://herofab.app/zh/guides/shopify-product-image-size): 20 MB · [Zalando](https://herofab.app/zh/guides/zalando-image-guidelines): 20 MB

### 4

4个说明了买家可以放大查看所需的图片尺寸。

[Amazon](https://herofab.app/zh/guides/amazon-product-image-size): 1,000 px · [bol](https://herofab.app/zh/guides/bol-image-requirements): 1,200 px · [Walmart](https://herofab.app/zh/guides/walmart-product-image-requirements): 1,500 px · [Mercado Livre](https://herofab.app/zh/guides/mercado-livre-product-photos): 1,200 px

### 51

51个列出了所接受的文件格式。全部都接受 JPEG；Zalando, Wolf & Badger, noon, Falabella 仅接受 JPEG。

[Amazon](https://herofab.app/zh/guides/amazon-product-image-size) · [eBay](https://herofab.app/zh/guides/ebay-product-image-size) · [Shopify](https://herofab.app/zh/guides/shopify-product-image-size) · [Google Shopping](https://herofab.app/zh/guides/google-shopping-image-requirements) · [Zalando](https://herofab.app/zh/guides/zalando-image-guidelines) · [Walmart](https://herofab.app/zh/guides/walmart-product-image-requirements) · [Etsy](https://herofab.app/zh/guides/etsy-listing-photo-size) · [Kaufland](https://herofab.app/zh/guides/kaufland-product-image-requirements) · [OTTO](https://herofab.app/zh/guides/otto-product-image-requirements) · [ABOUT YOU](https://herofab.app/zh/guides/about-you-product-image-requirements) · [Faire](https://herofab.app/zh/guides/faire-product-image-size) · [Allegro](https://herofab.app/zh/guides/allegro-product-image-requirements) · [Hood.de](https://herofab.app/zh/guides/hood-image-requirements) · [CDON](https://herofab.app/zh/guides/cdon-image-requirements) · [Fyndiq](https://herofab.app/zh/guides/fyndiq-image-requirements) · [Avocadostore](https://herofab.app/zh/guides/avocadostore-product-images) · [Cdiscount](https://herofab.app/zh/guides/cdiscount-image-requirements) · [Ricardo](https://herofab.app/zh/guides/ricardo-image-requirements) · [Heureka](https://herofab.app/zh/guides/heureka-image-requirements) · [Squarespace](https://herofab.app/zh/guides/squarespace-product-image-size) · [Wix](https://herofab.app/zh/guides/wix-product-image-size) · [Ecwid](https://herofab.app/zh/guides/ecwid-product-image-size) · [Facebook & Instagram Shop](https://herofab.app/zh/guides/facebook-instagram-shops-image-requirements) · [Miinto](https://herofab.app/zh/guides/miinto-image-requirements) · [Vestiaire Collective](https://herofab.app/zh/guides/vestiaire-collective-photo-requirements) · [Coupang](https://herofab.app/zh/guides/coupang-product-image-requirements) · [Temu](https://herofab.app/zh/guides/temu-product-image-requirements) · [Newegg](https://herofab.app/zh/guides/newegg-product-image-requirements) · [BigCommerce](https://herofab.app/zh/guides/bigcommerce-product-image-size) · [Shopware](https://herofab.app/zh/guides/shopware-product-image-size) · [Webflow](https://herofab.app/zh/guides/webflow-ecommerce-product-image-size) · [Square Online](https://herofab.app/zh/guides/square-online-product-image-size) · [Lightspeed eCom](https://herofab.app/zh/guides/lightspeed-ecom-product-image-size) · [Big Cartel](https://herofab.app/zh/guides/big-cartel-product-image-size) · [SHOPLINE](https://herofab.app/zh/guides/shopline-product-image-size) · [Wolf & Badger](https://herofab.app/zh/guides/wolf-and-badger-image-requirements) · [Trade Me](https://herofab.app/zh/guides/trade-me-photo-requirements) · [noon](https://herofab.app/zh/guides/noon-product-image-requirements) · [SHEIN](https://herofab.app/zh/guides/shein-product-image-size) · [AliExpress](https://herofab.app/zh/guides/aliexpress-product-image-size) · [Falabella](https://herofab.app/zh/guides/falabella-image-requirements) · [Naver Smart Store](https://herofab.app/zh/guides/naver-smart-store-image-size) · [Fruugo](https://herofab.app/zh/guides/fruugo-image-requirements) · [OnBuy](https://herofab.app/zh/guides/onbuy-image-requirements) · [eMAG](https://herofab.app/zh/guides/emag-image-requirements) · [Tradera](https://herofab.app/zh/guides/tradera-photo-requirements) · [OpenCart](https://herofab.app/zh/guides/opencart-product-image-size) · [Weebly](https://herofab.app/zh/guides/weebly-product-image-size) · [Shift4Shop](https://herofab.app/zh/guides/shift4shop-product-image-size) · [Volusion](https://herofab.app/zh/guides/volusion-product-image-size) · [Folksy](https://herofab.app/zh/guides/folksy-photo-size)

### 12

12个将500像素设为尺寸下限，这是最常见的最小值。

[Amazon](https://herofab.app/zh/guides/amazon-product-image-size) · [eBay](https://herofab.app/zh/guides/ebay-product-image-size) · [Google Shopping](https://herofab.app/zh/guides/google-shopping-image-requirements) · [bol](https://herofab.app/zh/guides/bol-image-requirements) · [Mercado Livre](https://herofab.app/zh/guides/mercado-livre-product-photos) · [Faire](https://herofab.app/zh/guides/faire-product-image-size) · [Allegro](https://herofab.app/zh/guides/allegro-product-image-requirements) · [Cdiscount](https://herofab.app/zh/guides/cdiscount-image-requirements) · [GLAMI](https://herofab.app/zh/guides/glami-image-requirements) · [Facebook & Instagram Shop](https://herofab.app/zh/guides/facebook-instagram-shops-image-requirements) · [Coupang](https://herofab.app/zh/guides/coupang-product-image-requirements) · [Trade Me](https://herofab.app/zh/guides/trade-me-photo-requirements)

## 数据如何统计。

每项数据均来自电商平台自己的帮助页面，于2026年9月24日查阅，与我们的电商平台指南数据相同。某个电商平台如未就某一点公布规则，则计为未公布，而不视为允许任何做法。规则会变化，请以官方页面为最终依据。

[在一张表中查看所有规则 →](https://herofab.app/zh/guides/marketplace-image-rules) · [按日期查看规则变化 →](https://herofab.app/zh/guides/marketplace-image-rule-changes) · [各平台 AI 图片规则 →](https://herofab.app/zh/guides/ai-image-rules-by-platform) · [Herofab 如何核实电商平台图片规则](https://herofab.app/zh/guides/how-we-check-marketplace-rules) · [全部指南](https://herofab.app/zh/guides/)